Sara Ross

About

I am the owner of Curated by Grace + White, where I oversee strategic planning, operations, and client relations. I am a luxury wedding planner managing a team of planners designing and executing events in California. Previously, I founded and led With Grace & Love Events, coordinating and designing events across Sacramento and Northern California for over eight years. Additionally, I gained valuable experience as a Conference Planning Intern with the California Travel Association, coordinating services and organizing sponsorships. My career reflects a commitment to excellence in event management and a passion for creating memorable experiences.

Experience

• Owner · Curated by Grace + White2022

  As the co-owner of luxury wedding planning company Curated by Grace + White, I am responsible for setting the company’s direction, maintaining its reputation for excellence, and ensuring seamless delivery of bespoke wedding experiences. This role requires a blend of entrepreneurial skills, creative expertise, and operational oversight to uphold the company’s high standards and exceed client expectations. Key Responsibilities 1. Leadership and Business Strategy - Develop and implement the company’s vision, mission, and long-term goals to position it as a leader in the luxury wedding industry. - Identify market trends, opportunities, and challenges to continuously adapt and grow the business. - Build and nurture a team of skilled planners, designers, and administrative staff, fostering a collaborative and innovative culture. 2. Creative Direction and Event Design - Provide guidance and approval on the creative direction of each event, ensuring alignment with the company’s luxury aesthetic and the client’s vision. - Oversee the creation of mood boards, design concepts, and bespoke elements for weddings. - Collaborate with top-tier vendors to secure unique, high-quality products and services. Skills and Qualifications - Proven Expertise: Extensive experience in luxury event or wedding planning, with a portfolio of high-profile or high-budget events. - Leadership Skills: Strong ability to inspire, lead, and manage a team while fostering a culture of excellence. - Client-Focused Approach: Exceptional interpersonal skills to build lasting relationships with discerning and high-net-worth clients. - Creative Vision: An eye for detail and design, with the ability to craft innovative, elegant, and personalized experiences. - Network Savvy: A strong network of luxury vendors, venues, and industry professionals. - Adaptability: Ability to remain composed and solution-focused under pressure

• Owner & Lead Event Consultant · With Grace & Love Events10-01-2015 – 12-01-2023

  Coordinating, designing, and planning events throughout the Sacramento and Northern California region.

• Wedding Coordinator · Inn at Park Winters05-01-2014 – 11-01-2015

  Responsible for developing wedding and event packages, expanding services, managing staffing, and overseeing 70+ weddings per year. Also involved in marketing and business growth strategies.

• Conference Planning Intern · California Travel Association02-01-2014 – 06-01-2014

  Coordinated services for participants, worked with event managers, organized sponsorship assets, and scheduled speakers.

Education

• California State University-SacramentoBachelor of Science (B.S.), Parks, Recreation and Leisure Facilities Management

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