Sarah Bekele

About

Hey, I’m Sarah Bekele, a marketing strategist, content creator, and social media manager with a passion for helping brands grow and stand out. My focus is on building genuine connections between businesses and their audiences. I believe in the power of authentic engagement, blending creativity and strategy to bring real results. Who I help: - I collaborate with brands that are ready to step up their marketing game and connect more deeply with their audience. How I can help you: - Compelling content creation for blogs and newsletters - Building personal brands on LinkedIn with ghostwritten posts - Developing engaging UGC content - Managing social media with an eye for growth - Crafting custom marketing strategies and consultations

Experience

• Marketing And Public Relations Intern · MARCO09-01-2024

  Assisted in media relations by conducting market research and outreach to journalists, strengthening media connections. Managed and updated extensive media and client databases, ensuring accurate and current information for effective PR campaigns. Supported the preparation of comprehensive reports for internal and external stakeholders, contributing to data-driven decision-making. Proofread and edited English texts from non-native speakers, ensuring clarity, precision, and brand consistency in communications. Collaborated with the PR team on strategic planning and execution of communications initiatives, enhancing campaign impact.

• Marketing Coordinator Assistant · City of Grapevine05-01-2023 – 07-01-2024

  Utilized demographic data for targeted marketing, achieving a 23% increase in Instagram followers and a 36% rise in profile posts within one year. Collaborated with various departments to effectively market their programs and offerings, contributing to successful campaigns and increased engagement. Created engaging content and series for award-winning marketing campaigns, resulting in enhanced brand visibility and industry recognition. Leveraged surveys and demographic analysis to formulate marketing strategies, leading to a more tailored approach and improved campaign effectiveness. Played a pivotal role in campaign planning and execution, ensuring seamless coordination between teams and successful implementation of marketing initiatives. Conducted email marketing campaigns, driving increased user engagement and conversion rates. Contributed to website development efforts, enhancing the online presence and user experience.

• Real Estate Agent · Keller Williams Realty, Inc.12-01-2022 – 07-01-2024

  Conducted in-depth market research and analyzed data to guide clients in making informed real estate decisions. Worked collaboratively with diverse groups of clients, tailoring services to meet their unique needs. Managed a realtor Instagram account, creating data-driven posts to engage and expand the audience.

• Marketing Intern · The University of Texas at Dallas06-01-2021 – 07-01-2021

  Assisted in organizing events and effectively managed disorganized data. Edited and managed live streams for optimal viewer experience. Created engaging presentations and delivered them effectively. Supported various organizational tasks to streamline operations.

Education

• The University of Texas at DallasBachelor of Science - BS, Marketing and Global Business

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