Alison Petroff

About

A young professional beginning their career journey with passion, ambition, and creativity. Experienced in social media management, digital marketing, and customer service across various industries including leisure clothing and hospitality.

Experience

• Freelance Social Media Manager · Freelance08-01-2023

  ● Create and implement customized social media strategies to boost brand visibility, engagement, and overall growth. ● Manage 5–7 client accounts across industries including fashion, real estate, and personal development, delivering tailored solutions and consistent results. ● Develop and oversee strategic content calendars and campaign concepts that align with each client’s brand goals—both short-term wins and long-term growth. ● Shoot, edit, and produce high-quality, on-brand content designed to resonate with target audiences and drive measurable engagement

• Account Manager · Petty Ecom09-01-2024

  ● Execute full-funnel Klaviyo email strategies for DTC brands, including flow builds, campaign planning, segmentation, and A/B testing. ● Manage email calendars that align with product launches, promotions, and brand goals—driving engagement and revenue growth. ● Collaborate with creatives, copywriters, and founders to deliver high-converting, on-brand content across digital touchpoints. ● Analyze email performance (OR, CTR, revenue), optimize campaigns, and iterate on subject lines, content, and send timing. ● Ensure consistent brand voice while personalizing messaging for segmented audiences to boost retention and customer connection

• Account Coordinator · Gunn | Jerkens Marketing Communications12-01-2023 – 08-01-2024

  ● Led client branding and marketing strategies, ensuring seamless execution of campaigns. ● Oversee projects from beginning to end ensuring seamless execution across all departments. ● Collaborate with cross-functional teams and provide creative direction to achieve clients goals.

• Digital Marketing Coordinator · WEBPRISM2022-05-01 – 2024-01-01

  -Successfully execute the launch of a brand affiliate program, manage affiliate relationships and payouts. -Write engaging copy content for clients such as blog posts, website content, and social media posts, that resonated with the target audience -Edit and manage client content in a website CMS, optimized the content for search engines, and maintained consistency across all platforms. -Develop content strategies that align with client business objectives by the creation of social calendars for Instagram and TikTok.

Education

• University of ArizonaBachelor of Arts - BA, Information Science & eSociety and Public Relations
• The American University of Rome
• Notre Dame Belmont

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