Sarah Drews

About

As a digital designer, I am delighted to offer an exclusive array of curated services to cater to brands through thoughtful, wellbeing-focused, and forward-thinking approaches. As an individual with a passion for both design and integrated wellness, each project is carefully personalised to reflect the individuality of a brand, enhancing its digital presence, and ensuring it distinguishes itself in today’s market by successfully embodying its vision and values. Strategic self-motivated individual, curious & enthusiastic about digital design, illustrations, analytical writing, cultural shifts, business, and fashion consumerism. I initially grew up in Asia (Tokyo and Singapore) and then received my schooling at the American Schools of Frankfurt and Cape Town respectively.

Experience

• Digital Designer · DesignWellWithSarah2024-03-01 –

  Enabling forward-thinking entrepreneurs to enhance their businesses through purposeful and harmonious design. Website: designwellwithsarah.com

• Designer & Content Writer · The Aussie Handbook2022-08-01 – 2024-02-01
• Assistant Web Developer · Matthias Schaffner - Integral Life & Business Coach2021-12-01 – 2022-09-01

  Web Design & Development Assistance for Matthias Schaffner (Switzerland & Cape Town) Duties: -Grammar Text editing -Content Writing/Copywriting -German translations -Improving SEO & optimizing keywords, meta tags + descriptions -Planning, maintenance and functionality across website, Facebook & LinkedIn channels

• Illustration Designer · Botanic Notes2021-06-01 – 2022-01-01

  Illustration brand in Cape Town, South Africa. Request via e-mail for portfolio.

• Design Assistant · Catherine Deane2019-11-01 – 2021-05-01

  Duties: Present design ideas and drape concepts to Catherine in line with: -Key account requests -Style performance analysis (pyramids) -Sales team requests -Trend research Conduct research into the bridal and fashion world to come up with trend driven designs, and gather inspiration for fabrics, colours and shapes. Produce clear and detailed technical packets for all new styles using Adobe Illustrator and Photoshop. Managing cost analysis at the initial stage of design, and consistently monitoring costs in collaboration with the team to ensure collections are completed with the best cost scenarios. Maintain design presentations with weekly updates to provide a consistent view of collection development throughout each season. Initiate “Style Out” meetings with the sales team to present style details and fit comments when each collection is complete. Create presentations and supporting documents where necessary to support creative activity such as photo shoots. Administrative support as required, including: -Shoot running. -Fit modelling. -Sample shipping. -Hand sewing and cleaning samples.

• Sales Assistant · Sienna2019-01-01 – 2019-01-01

  Upholding visual merchandising standards in order to optimise sales + focus on product knowledge and maximising selling techniques

• Intern · Skinny laMinx2018-01-01 – 2018-01-01

  In-depth research for New York Now (trade shows) Contacting and writing e-mails to potential clients

Education

• FEDISABachelor's degree, Fashion/Apparel Design
• American International School of Cape Town
• Frankfurt International School

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