Sarah Kouki

About

With a Bachelor of Commerce from Concordia University and international experience at Universidad Carlos III de Madrid, I have developed a strong foundation in business and marketing. My career began with a focus on business and commerce at Dawson College, and I have since evolved into a versatile marketing professional. As a freelance marketing consultant, I specialize in driving revenue growth and enhancing digital sales strategies for diverse industries, including music and home goods. My expertise includes SEO, media planning, and event coordination. I have also worked as a Brand Ambassador for American Express, enhancing brand visibility at major events like the Formula 1 Grand Prix. At SEKOIA, I contributed to growth marketing strategies, optimizing digital campaigns to improve ROI. My skills in data analysis and creative strategy development have consistently delivered meaningful results for clients.

Experience

• Marketing Consultant · Freelance07-01-2022

  Working to help clients connect with their communities; all to bring their desires to fruition while surpassing KPIs primarily through refining and enhancing pre-existing projects. Developing and driving revenue growth primarily for digital sales for DTC and B2B; in the music, home goods, and pool industries. Planning, defining, and executing all marketing campaigns emphasizing SEO, Paid and Organic Media, and in-person product launch events. Implementing website changes to create and manage the report of the digital channel: Google Analytics, Meta Pixel. Optimizing performance across various business operations (DBMS, Financial Reporting, IT, etc.).

• Brand Ambassador · American Express05-01-2024 – 06-01-2024

  Represented American Express at the Formula 1 Grand Prix in Montreal, coordinating event activities and ensuring brand visibility. Collaborated with event organizers and marketing teams to create engaging customer experiences.

• Growth Marketing Strategist Jr., Growth Marketer, Growth Marketing Intern · SEKOIA05-01-2023 – 06-01-2024

  Contributed to growth initiatives for a diverse client base at SEKOIA, refining digital campaigns across different platforms, aiming to enhance ROI through thorough analysis and A/B testing. Focused on blending creative strategies with data insights to drive meaningful client growth. Assisted in analyzing and optimizing marketing campaigns across SEA, SEO, and Social Media, contributing to enhanced performance goals. Supported advertising campaign management and developed performance reports, gaining valuable insights into digital marketing strategies.

Education

• Concordia UniversityBachelor of Commerce - BComm, Double Major: Marketing & Business Technology Management
• Universidad Carlos III de MadridBachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services
• Dawson CollegeBusiness/Commerce, General

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