Scott Houghton

About

Versatile Copywriter and Content Strategist with 2+ years of experience. Proven track record in boosting SaaS conversion rates by 20% and driving podcast growth through strategic content creation. Skilled in SEO optimization, brand voice development, and multi-platform content creation. Known for crafting compelling narratives that drive engagement across diverse industries.

Experience

• Senior Copywriter · PodUp06-01-2023 – 10-01-2024

  •Developed comprehensive copywriting strategies for agency and software divisions, establishing a strong brand presence and driving growth •Successfully helped launch 18+ podcasts, increasing client base by 300% and establishing PodUp as a leader in the podcasting industry •Crafted persuasive SaaS website copy and sales funnel messaging, achieving 7-9% conversion rates •Authored SEO-optimized web copy for 18+ podcast websites, enhancing discoverability •Ghost wrote 12+ weekly blog articles for 12+ podcast brands, maintaining consistent brand voices and driving growth •Created 12+ weekly social media campaign posts for 12+ podcast brands, boosting engagement by 4-6% •Increased social media following across clients by an average of 3-4% •Led brand identity design and creative direction for 18+ podcasts •Wrote compelling copy for 150+ podcast episodes

• Freelance Writer · Jewkes Design06-01-2022 – 06-01-2023

  •Produced 4 high-quality, SEO-optimized blog posts per month to improve online presence and establish thought leadership •Conducted in-depth research to ensure the accuracy and relevance of content •Incorporated targeted keywords and industry trends into all written materials •Contributed to improved search engine rankings through strategic content creation •Helped drive increased organic traffic to the website through enhanced SEO efforts

• Store Manager · Pioneer Book02-01-2020 – 05-01-2023

  •Streamlined store operations through enhanced systems and marketing efforts which led to the store’s most profitable year •Coordinated the implementation of a new inventory system and website, reducing stock discrepancies by 27% and improving online customer experience •Authored a comprehensive 100+ page employee manual detailing all store systems and software •Managed and grew the company's social media channels, increasing followers by 35% over 1.5 years •Increased social media engagement by 15% through strategic content and community management

Education

• Utah Valley UniversityBachelor of Science - BS, Rhetoric and Composition/Writing Studies
• Utah Valley UniversityAssociate of Science - AS, Humanities/Humanistic Studies

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