Serena Farrell

About

I’m Serena, a Maine-based social media manager and marketing professional with a passion for storytelling, visual strategy, and bringing ideas to life. With 9+ years of diverse marketing experience (5+ years exclusively in social media), I’ve honed my skills in turning conceptual ideas into tangible results that perform as well as they look. My journey began in event execution and logistics, where I discovered my love for visioneering and out-of-the-box thinking. Since then, I’ve been on a mission to innovate, create, and push boundaries in every role I take on. I thrive in fast-paced environments, where I can leverage my proactive nature and creative problem-solving to help brands connect, educate, and inspire. Let’s create something magical together!

Experience

• Social Media Manager · Self-Employed2025-07-01 –

  Helping brands grow through creative social media strategy, content creation, and community building. From viral TikToks to Facebook groups with 75k+ members, I specialize in crafting content that connects and delivers results.

• Social Media Coordinator · Women Rocking Business2024-05-01 – 2025-07-01
• Social Media & Community Manager · StarterCookie Inc.2023-11-01 – 2024-03-01

  Curated community calendars and content, engaged with community members, and nurtured a thriving community environment. Played a pivotal role in analyzing analytics to inform strategy, facilitating discussions, and driving meaningful interactions among our community members. Created video resources and templates for organic social and internal community members.

• Social Media & Marketing Assistant · Colette Baron-Reid2021-04-01 – 2024-01-01

  Responsible for analytics reporting, content development, and social media monitoring, driving engagement and brand growth. Supported product launches and dynamic virtual challenge groups. Particularly adept at YouTube strategy, SEO optimization, and channel management.

• Marketing Coordinator · R.W. Gillespie & Associates, Inc.2019-05-01 – 2021-04-01

  Edited, formatted, and finalized geotechnical engineering observations, materials testing, and special inspection reports. Attended annual trade shows as a representation of the company to acquire new hires and prospective leads. Led the development of fresh marketing collateral and spearheaded website updates.

• Event Coordinator · University of New England2016-05-01 – 2019-05-01

  Coordinated internal and external events, acting as the main contact for clients and vendors, ensuring smooth execution and satisfaction. Managed social media accounts, grassroots marketing efforts, billing and invoicing, and event design.

Education

• University of Southern MaineBachelor's degree, Communication and Media Studies
• Castleton UniversityCommunication and Media Studies, Public Relations

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