Krissy Doetterl

About

Freelance Social Media Manager with a strong background in creating and managing content for service-based businesses across real estate, wellness, education, beauty, and lifestyle brands. I manage multiple accounts while adapting tone, visuals, and keywords to each brand keeping content consistent, polished, and easy to discover. What I do best: 🗓️ Content planning that supports visibility, consistency, and growth ✍️ Caption writing with thoughtful keyword and hashtag use 🎥 Reels ideas & short-form content concepts built for reach and engagement 🎨 Clean, professional graphic design using Canva ⏰ Scheduling & posting across Instagram, Facebook, Pinterest, TikTok, Google, and YouTube Additional experience includes: 🔧 Setting up and optimizing social media profiles 🖊️ Writing copy for both digital and print use 📣 Supporting media, e-commerce, and online sales launches If you’re looking for someone experienced, organized, and easy to work with who understands both the creative and technical sides of social media, I’d love to help!

Experience

• Freelance Social Media Manager · The Confident Collective2024 – 2026

  Design and manage social media content for multiple clients across various industries; craft captions, create visual content, and coordinate content calendars; oversee scheduling and engagement; contribute to brand growth through storytelling and analytics.

• Freelance Social Media Manager · Thrive Beauty2023 –

  Develop monthly content strategies; create captions and graphics; manage social channels; optimize posting schedule and engagement; support promotions and bookings.

• Social Media Manager | Esthetician Content Creator · Radiance by Krissy2022 –

  Manage social media marketing for esthetician services; create content calendars; plan reels; maintain brand voice; respond to inquiries; collaborate with clients.

• Freelance Social Media Manager · Emma T. Artistry2018 – 2022

  Published original content weekly across Instagram, Facebook, and Pinterest; wrote captions; designed graphics; maintained posting schedule.

• Social Media Coordinator · KKPR Marketing and Public Relations2021 –

  Managed social media campaigns, content calendars, and client communications for PR and marketing projects.

• Media & E-Commerce Intern · Indie Twenty2019 – 2019

  Created and managed content schedules while supporting store merchandising and online brand presentation.

Education

• University At BuffaloBachelor's Degree, Communication
• The Salon Professional AcademyLicensed Esthetician, Licensed Esthetician

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