Shako Demetrashvili

About

With a Bachelor's degree in Informatics and Control Systems from Georgian Technical University, I have built a robust career in content management and marketing. Currently, I am a Content Manager at Point2Web, where I craft and execute content strategies across social media platforms, ensuring alignment with company objectives. Previously, I served as a Senior Content Manager at the Academy of Digital Industries, where I led content strategy, boosting engagement by 25% and increasing enrollment by 20%. At Making Science, I was a Marketing Project Manager and Senior Content Manager, achieving a 15% increase in project completion rates and a 40% rise in traffic through strategic content planning. Additionally, I lectured on social media marketing at Skillwill, enhancing student satisfaction by 30%. My expertise lies in developing impactful content strategies, managing cross-functional teams, and optimizing engagement through data-driven insights.

Experience

• Content Manager · Point2Web09-01-2024

  Craft and execute compelling content strategies across diverse social media platforms, ensuring alignment with company objectives and target audience preferences. Oversee the entire content lifecycle, from creation and editing to publication, guaranteeing top-notch quality and adherence to brand guidelines. Manage and expand the company's social media presence, fostering engagement and collaborating with teams to amplify reach. Analyze content performance metrics to identify areas for improvement and ensure continuous optimization.

• Senior Content Manager · Academy of Digital Industries02-01-2024 – 07-01-2024

  Led content strategy for digital skills education, increasing engagement by 25%. Managed interdisciplinary creative team to build a strong brand and online presence. Organized content across channels and aligned team efforts with institutional goals. Analyzed data to track and boost engagement, driving a 20% increase in enrollment.

• Marketing Project Manager and Senior Content Manager · Making Science03-01-2023 – 01-01-2024

  Developed and maintained marketing project plans, timelines, and schedules, achieving a 15% increase in project completion rates. Outlined guidelines for efficient team collaboration, reducing bottlenecks by 10%. Streamlined project request and intake processes, enhancing efficiency by 20%. Orchestrated captivating content strategies that increased traffic by 40%. Developed and implemented content calendars, enhancing social media engagement by 25%. Collaborated cross-functionally to create impactful content, leading to a 20% rise in brand recognition.

• The Social Media Marketing Lecturer · Skillwill სქილვილ06-01-2023 – 11-01-2023

  Empowered students with social media knowledge, increasing student satisfaction scores by 30%. Created engaging online courses on strategies, analytics, and content creation.

Education

• Georgian Technical UniversityBachelor's degree, Informatics and Control Systems

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