Simran Kaur

About

I am a driven Content Marketing Manager and Creative & Brand Strategist with a robust background in social media marketing. I excel in crafting and executing compelling marketing strategies that strengthen brand presence and engage target audiences. Known for innovative approaches to visual storytelling and social media campaigns, I've elevated brand identities and increased digital engagement across various sectors. Outside the office, I’m passionate about baking and exploring new cafes around town!

Experience

• Content Creator · Self-Owned04-01-2022

  • Created engaging UGC content for various brands, enhancing their social media presence and engagement. • Recorded and edited high-quality videos using professional editing software, ensuring seamless final products. • Collaborated with clients to understand their vision, providing regular updates and incorporating feedback. • Successfully increased brand visibility through authentic video content, contributing to overall marketing goals.

• HR and Events Management Intern · What's neXT?!04-01-2023 – 07-01-2023

  • Led the comprehensive planning and executing of events with 150+ attendees, overseeing all phases from pre-planning to post-event activities. • Implemented a social media strategy across Instagram, Facebook, and LinkedIn, resulting in a 65% increase in community engagement. • Designed and developed training programs for over 30 volunteers, including the creation of both, online and offline learning materials

• Writer and Social Media Content Intern · Masala Magazine05-01-2021 – 07-01-2021

  • Wrote weekly articles for the magazine and the website, covering a diverse range of topics to engage and inform readers. • Led weekly meetings with interns to discuss and refine effective writing styles and marketing techniques. • Developed and managed social media content plans, including organizing posting styles and scheduling to maximize audience engagement.

• Marketing Assistant · Lucerne Global Management10-01-2016 – 03-01-2020

  • Designed advertisements and product guides to promote products. • Ensured content accuracy through consistent communication with employees. • Enhanced communication, collaboration, and editing skills using software tools such as Lightroom and Canva.

• Primary/Middle School Math Content Creator · Math Project10-01-2021 – 01-01-2022

  • Produced a variety of content, including material such as worksheets, instructional and tutorial videos, quizzes, and interactive activities to cater to different learning styles. • Supported teachers and educators with high-quality resources that enhance instructional effectiveness. • Worked closely with educators, subject matter experts, and educational technologists to ensure content accuracy and relevance.

Education

• University Of TorontoBachelor's Degree, Human Resources, Economics, and Marketing

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