Shameel Mazhar

About

I'm a brand identity, UX/UI, and packaging designer with 7+ years of experience. As a proven brand expert with a ‘Simple is Powerful’ approach, I help brands stand out and stay memorable by making them accessible to customers and reducing noise. On the weekends you can find me golfing, cooking, or climbing rooftops to photograph the moon.

Experience

• Chief Design Officer · CresMedia11-01-2017

  CresMedia is a graphic design subscription service known for its high-quality and on-demand creative solutions. As Chief Design Officer, I lead the design strategy, ensuring exceptional design services for our subscription clients. I manage a talented team, collaborating with stakeholders to elevate the design experience. Accomplishments: - Revamped design offerings, increasing customer satisfaction and subscription growth. - Streamlined design production processes, improving efficiency and delivery times. - Developed a comprehensive design library, expanding customer options. - Integrated client feedback into the production process, enabling customization and continuous improvement. - Utilized data-driven strategies for personalized design recommendations. Led the development of a user-friendly platform interface. Responsibilities: - Set design vision aligned with goals and market trends. - Collaborate with product management and engineering teams. - Lead and inspire a creative team, fostering growth and collaboration. - Oversee end-to-end design process, ensuring quality and brand alignment. - Drive innovation, staying informed on industry trends and best practices. - Collaborate with marketing and sales for impactful design campaigns. - Foster strategic partnerships to expand design capabilities. Skills: - Creative Direction, UX Design, Visual Design, Design Thinking. - Brand Identity, Design Strategy, Team Leadership. - Project Management, Market Research, Quality Assurance. Tools: - Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, InVision, Canva, Procreate, Zeplin, Trello, Asana, Slack, Google Suite. As Chief Design Officer at CresMedia, I've leveraged my skills and expertise to drive the design strategy, enhance customer experiences, and establish CresMedia as a top-tier graphic design subscription service.

• UX/UI Designer · Candu.ai03-01-2021 – 03-01-2022

  Candu.ai is a leading no-code SaaS product builder headquartered in Silicon Valley, with a mission of revolutionizing product development and launches. As a UX/UI Designer, I crafted exceptional user experiences and intuitive interfaces for Candu.ai. With user-centered design expertise, I drove engagement and satisfaction. Accomplishments: - Transformed Candu.ai's platform with user-centered design, boosting engagement. - Collaborated cross-functionally to integrate design solutions seamlessly. - Conducted user research and testing, informing iterative improvements. - Developed a scalable design system, ensuring consistency and efficiency. - Defined Candu.ai's unique and recognizable brand identity. Responsibilities: - Collaborated with stakeholders to define UX goals and project requirements. - Conducted user research, informing design decisions and iterations. - Created wireframes, prototypes, and user flows for effective communication. - Designed visually appealing interfaces aligned with brand guidelines. - Iterated designs based on feedback, testing, and business requirements. - Ensured accurate implementation and maintained design integrity. - Stayed updated with UX/UI trends and applied innovative design approaches. - Advocated for user-centric design principles and fostered a design-driven culture. Skills: - User-Centered Design, User Research, Wireframing, Prototyping. - Visual Design, Design Systems, Collaboration, Problem-Solving. - Agile Methodology, Communication. Tools: - Sketch, Figma, Adobe XD, InVision, Zeplin, Marvel, Balsamiq. As a UX/UI Designer at Candu.ai, I delivered seamless experiences and visually stunning interfaces, utilizing user-centered design principles.

• Head of Marketing and Design · chopcast10-01-2019 – 02-01-2021

  Chopcast.io is a cutting-edge video content repurposing platform, maximizing content reach and impact. As Head of Marketing & Design, I drove strategic direction, brand identity, and customer engagement. With creativity and marketing expertise, I positioned Chopcast.io as a top solution. Accomplishments: - Executed impactful marketing campaigns, elevating brand awareness and acquisition. - Redesigned website for improved user experience and higher conversion rates. - Crafted compelling brand story and messaging, differentiating Chopcast.io. - Implemented data-driven content strategy, driving organic growth and visibility. - Formed strategic partnerships, expanding brand reach and impact. Responsibilities: - Define and execute marketing strategy aligned with business goals. - Lead and inspire a collaborative marketing and design team. - Develop and manage multi-channel campaigns, including digital, content, and social media. - Conduct market research, identify opportunities, and drive targeted initiatives. - Oversee design production, ensuring brand consistency and quality. - Collaborate with product team, providing customer insights. - Analyze metrics to optimize campaigns and measure performance. - Stay updated on marketing and design trends. Skills: - Strategic Marketing, Branding, Digital Advertising. - Content Marketing, User Experience Design, Visual Design. - Data Analysis, Team Leadership, Project Management. Tools: - Google Analytics, SEO tools, Social media management platforms, Content management systems, Email marketing platforms, Design software. As Head of Marketing & Design at Chopcast.io, I drove growth, enhanced experiences, and positioned Chopcast.io as a leading content repurposing platform.

• Founder · Charcoal + Gravel10-01-2017

  Charcoal + Gravel is Pakistan's largest food and travel platform, offering experiential reviews and experiences to international audiences via multimedia content production and distribution. Hand-in-hand, the organization offers white labeled content strategy and content development services to various organizations in Pakistan. I’m responsible for editorial and design services that are provided to clients, and use my background in writing and editing to provide exemplary content experiences to their target audience. I lead teams of videographers, video editors, content editors, and copywriters. Tasks I regularly perform: • Set a vision for new content offerings, packages, business strategy, and client service. • Use website data to build user personas and A/B test content for clients. • Lead an SEO team in the ideation, creation and testing of internal and external content. • Pitch travel and food production packages to organizations, from concept to proposal. • Direct internal and external design, organic marketing strategies, and content development. • Establish and maintain preferential client relations, while increasing stakeholder benefits. Tools: Figma, Miro, Sketch, InVision, Maze, Adobe Illustrator, Adobe Photoshop, Adobe XD, Adobe Premiere Pro, Adobe After Effects, Adobe InDesign, Adobe Audition, Asana, Trello, Jira, Click Up, HubSpot, Typeform, Mail Chimp, WordPress and others Skills: Brand Strategy, UX Design, UX Research, UI Design, Prototyping, A/B Testing, Atomic Design, Information Hierarchies, Design Systems, Brand Guidelines, Content Strategy, Organic Growth, Paid Marketing, SEO, Web Design, Packaging Design, Editorial Design, Editing, Business Strategy, Google Analytics, Qualitative Research, Quantitative Research

• Deputy Editor · Newsweek05-01-2016 – 05-01-2017

  I was the deputy editor at Newsweek Pakistan, where I: - Liaised with core contributors and edited submissions on an ongoing basis. - Oversaw the layout and content strategy for print. - Developed assets for web and print editions of the magazine. - Wrote well-articulated and thoroughly researched articles regularly. - Communicated with publishers and vendors to ensure timely publishing.

Education

• IronhackUX/UI Reseach and Design Certification, UX/UI
• Denison UniversityBachelor's Degree, Creative Writing
• Aitchison CollegeHigh School Diploma

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