Shannon Park

About

Experienced marketing professional with a strong background in growth and operations management, affiliate marketing, and business development. Proven track record in managing end-to-end campaign execution, creative direction, and market research across various industries including finance, consumer goods, and technology.

Experience

• GTM, Growth · Overseas Food Trading Ltd.2025-06-01 –
• Marketing and PR Intern · Andrew Kwon2025-03-01 – 2025-05-01
• Marketing Operations Analyst, Affiliate Marketing · American Express2022-09-01 – 2024-12-01

  · Delivered against the Affiliate channel goal of 68.7k NAAs (Net Accounts Approved) and $94.6M in Revenue for the Affiliate channel by managing end-to-end campaign execution on 35 product updates across the American Express Small Business Card product portfolio · Liaised between campaign execution team, Marketing Compliance Review and our external affiliate marketing agency Gen3, to streamline the launches of over 60 product updates for the affiliate program · Led the creative direction and execution on major media buys with strategic Affiliate partners (The Points Guy, Nerd Wallet and Upgraded Points) to develop 80+ media assets including paid social, homepage pills, top offer widgets, emails, website banners, exit modals and homepage takeovers · Maintained data integrity across internal marketing systems (Marketingforce, Beacon and DAM) and collaborated with analytics teams to track performance, optimize targeting and enhance media investment effectiveness across all Affiliate partners and products · Developed formulas within Excel auto-populating new APRs for third-party channels to pull new affiliate copy in a timely manner following the Fed’s announcement of the interest rate changes

• New Business Associate · Plaid2022-04-01 – 2022-08-01

  • Pitched Plaid’s API solutions to more than 80 prospects in an inbound client-facing role • Coordinated with Account Executives across several segments to set up discovery calls after leading initial introductory calls • Displayed a firm understanding of Plaid’s products and the ability to pitch products to each client’s existing painpoints

• Sales Development Representative · Jun Group2021-01-01 – 2022-04-01

  • Created custom Salesforce reports breaking down opportunities by region and vertical to enable the leadership team to make data-driven sales strategies • Collaborated with Account Executives to refresh accounts in Salesforce to ensure all the contacts were up-to-date before launching email campaign blasts pitching Jun Group’s product offerings

• Global Marketing and New Ventures · LG Household & Health Care, Ltd.2020-08-01 – 2020-12-01

  • Conducted market research in the CPG industry, with a focus on DTC companies, innovative indie brands and tech-enabled startups • Worked directly with the CTO and the Director of Mergers and Acquisitions to identify promising product categories and innovative brands across a wide range of industries • Referenced gaps in the LG H&H brand portfolio and pitched new ventures, based on emerging trends

• E-Commerce and Marketing Intern · Henri Noël Fine Jewelry2020-06-01 – 2020-12-01

  • Managed the creation and engagement of social media content on Instagram, Facebook and LinkedIn • Communicated the brand's value proposition effectively by creating the digital marketing brand deck for Fall 2020 • Grew social media audience by 1,150% through the coordination of organic and paid social efforts

• Undergraduate Research Assistant · Boston College Carroll School of Management2019-08-01 – 2020-01-01

  • Assisted Professor Kovalenko in the Marketing Department •Utilized formulas in Microsoft Excel to merge datasets of 14,000+ counts of data for the project, “Bad News and Sequencing of Corporate Announcements: Implications for Firm Value” • Conducted literature review of 400+ issues of relevant academic journals

• Research Analyst · KMAC2019-05-01 – 2019-08-01

  • Researched and synthesized relevant information into a client presentation for government enterprises • Utilized benchmarking in projects to elevate client’s practices and services • Input data from conducted market research and translate client-presentations into English

• Seasonal Sales Associate/Educator · lululemon2017-06-01 – 2017-08-01

  • Maintained relations with Seoul’s yogis and athleisure-wear connoisseurs to help achieve timeless looks • Managed inventory and kept track of SKUs for more than 600 products on the floor • Participated in weekly cycle counts, shipment, and shadowed the visual merchandising team • Contributed to more than $12,000 in daily sales, exceeding our monthly sales quotas of $500k at the time

Education

• Boston CollegeBachelor of Science - BS, Economics and Marketing
• Memorial High SchoolHigh School Diploma
• ICP

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