Nia Robinson

About

I'm a little obsessed with new beginnings — the moment someone decides to reinvent themselves. With extensive experience in global growth marketing systems and conversion architecture, I specialize in international market expansion, working across industries like finance, media, and technology.

Experience

• Media Strategist · Squarespace2024-03-01 – 2025-10-01

  Driving top-of-funnel acquisition and brand consideration across 8-10 global markets for a leading SMB website builder and ICANN-accredited domain registrar. Leveraging performance data and Brand Lift Studies (using Looker and measurement vendors) to identify high-intent SMB audiences and translate those insights into optimized media strategies. My work includes focusing on creator-centered Sponsored Streaming programs on Twitch to improve product education for next-gen entrepreneurs, in alignment with the cultural nuances of each of their respective markets.

• Senior Marketing Operations Analyst · American Express Business2022-10-01 – 2024-03-01

  A core contributor to Business Line of Credit and Business Checking GTM strategies. My primary focus was defining core product messaging and positioning for SMB lending products, while planning + executing paid search and media campaigns in alignment with the rebrand of Kabbage by Amex into Amex Business Blueprint. I collaborated cross-functionally with Product Marketing, Creative, and Sales teams to conduct competitive analyses, research customer pain points, and understand customer personas in order to advocate for relevant messaging and creative assets that could withstand the scrutiny compliance reviews (Min-Criteria, Use Case, LTO to name a few). This role drove significant acquisition growth, notably achieving a QoQ increase of 2.3B in impression volume and 18M in click volume across paid channels by managing the complete creative development lifecycle and tripling live-in-market creative inventory.

• Associate Media Planner | Target · Essence2021-06-01 – 2022-04-01

  Supported tactical media planning and execution for Target's major family and multicultural campaigns. In this role, I was able to successfully grow multicultural audience engagement by approximately 30% via a category-focused, upper funnel media strategy and custom partnerships. Focusing on operational efficiency, I was able to improve cross-functional team processes by reducing campaign errors by 20% and streamlined budget reporting, increasing accuracy by 10%. As key partner in communicating campaign narratives, I was able to contribute to a 5% quarterly increase in brand awareness across three very successful Q3 2021 campaigns.

• Brand Strategy Intern · Lividini & Co.2021-01-01 – 2021-03-01
• Marketing and Public Relations Intern · PIMFA - Personal Investment Management & Financial Advice Association2020-02-01 – 2020-03-01
• Investor Relations Intern · Owl Creek Asset Management2018-07-01 – 2020-01-01

Education

• New York UniversityBachelor of Arts - BA, International Relations, Digital Marketing
• Peekskill High SchoolAdvanced Regents Diploma (Salutatorian)

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