Sheena Fronk

About

Hi there, I’m Sheena. Nice to meet you! I’ve always had a passion for the written word. First, it was literally writing out letters to create funky fonts and transforming simple letters into artful doodles. Then, it was writing for school, participating in spelling bees, and excitedly looking up new words in the dictionary, finding ways to weave them into my stories. Finally, it was blogging to indulge my creativity while working in sales. And now I’m writing for you. I am, by every definition of the word, a writer.

Experience

• Founder, Head Content Writer · wanderluster co.03-01-2016

  • Worked with more than 10 clients to create compelling blog posts, website content, social media posts, case studies, ebooks, email marketing efforts, and other marketing/sales collateral • Produce original, creative content for marketing materials • Write copy for online content, adhering to clients' overarching brand identity and personality • Customize brand message to reach and capture target audience interest and drive engagement • Present clients with unique copy options based on overall marketing objectives Niche: Cloud/cybersecurity, SaaS, recruiting, technology.

• Webex Digital Experience Senior Copywriter & EditorWebex Digital Experience Senior Copywriter & Editor · Cisco11-01-2021 – 05-31-2022

  • Established and maintained voice and tone guidelines • Increased traffic to Essentials site by 51% (in a quarter) • Drove 300% increase in traffic to What’s New landing page (from March to April) • Drove up to 36% increased feature usage through email campaign • Wrote Customer Success story and used as foundation for sharing CS story • Worked with content team to create comprehensive style guide and terms sheet to be used across organization • Created six videos teaching team and beyond how to be better writers • Worked with data analyst to analyze content success and make data-driven decisions to improve performance • Edited content from senior executives, modifying copy to conform to company-wide branding standards and publication guidelines • Drafted scrips for video-based communications, formatting copy specifically for visual presentation and video production needs • Played instrumental role in creative planning and review sessions, working with resourceful teams to elevate quality of content • Collaborated with customer outreach personnel to understand audience demographics, incorporating collected data into copy • Customized brand message to reach and capture target audience interest and drive engagement • Reviewed and edited final copy for accuracy • Collaborated with Digital Experience Managers to develop email, website, and asset content, maintaining consistency with brand and message strategies

• Webex Digital Experience Copywriter & Editor · Cisco03-01-2020 – 11-01-2021

  • Drafted, wrote, and edited engaging content in Figma that spanned every touchpoint in customer lifecycle, including adoption-driven content • Wrote copy for landing pages, campaign emails, blog posts, press releases, infographics, video scripts, and ebooks under deadline pressure with exciting, captivating, and authentic approach • Collaborated with cross-functional teams to create content that informed product use, drove adoption • Acted as voice and tone expert and brand storyteller • Proofread copy and ensured all copy was error-free • Maintained writing readability, accessibility, and inclusivity standards • Analyzed content performance data to improve future iterations • Identified personas and tailored messaging accordingly • Created COVID-specific content to help customers ramp up quickly when there was a surge in usage • Completed thorough research into assigned topics • Provided writing support in fast-paced environment for variety of public-facing materials • Managed competing deadlines with efficiency

Education

• University of AkronBachelor's Degree, Business Organizational Communications

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