Sayan Nan

About

For globally minded B2B SaaS & PaaS brands, I forge content that combines technical precision with the human connection. For over five years, I’ve shaped narratives for enterprise audiences, from C-suite decision-makers contemplating complex solutions to compliance teams scrutinizing the fine print. My Toolkit: ✓ Technical Mastery: SOPs, privacy policies, and regulatory documents that withstand legal rigor. ✓ Strategic Storytelling: Website copy, thought leadership articles, ad campaigns, and other marketing collateral anchored in SEO + conversion psychology. ✓ Audience Alchemy: Adapting tone from boardroom-formal (white papers) to casually confident (social campaigns.) I geek out on turning dense SaaS/PaaS workflows into crisp, actionable guides and privacy jargon into reader-friendly policies. Recent projects include writing for a US-based SaaS giant - Sprinklr. Why Work With Me? → Research-First Approach: Every word sits on the foundation of deep research & competitor gaps, SEMrush dashboards, and voice-of-customer deep dives. → Collaboration Built-In: Fluent in Asana/ClickUp workflows with a side of Jeera. → Founder Mindset: 7 years running my own education venture taught me to treat your KPIs like my P&L When I’m not wordsmithing, I’m probably dissecting Neil Patel’s latest SEO report or testing new AI tools – always with one eye on what actually moves enterprise metrics. Let’s connect if you need content that’s meticulously compliant yet surprisingly human.

Experience

• Senior Content Writer · YsecIT Softwares Pvt. Ltd.06-01-2024

  - Led content architecture for flagship payment facilitator platform YU-Pay. - Designed website content architecture for YsecIT’s Dubai-based offshore trading divisions—timber, precious metals, frozen fish, and software services. - Crafted 50+ product marketing assets (website copy, email drip campaigns, solution briefs) for their slot gaming terminals and kiosks. - Drafted SOPs, privacy policies, API documentation, and compliance guides (GDPR/CCPA) that 10+ developer teams reference as implementation guides.

• Senior Copywriter · Acme Visa Solutions09-01-2023 – 01-01-2024

  - Delivered high-performing ad copies for Facebook and Google, targeting all stages of the marketing funnel. - Crafted highly targeted WhatsApp messages for brand awareness and inside sales. - Conducted research, gathered information from multiple sources, and wrote high-quality content for the company's website, blogs, social media, and marketing materials. - Repurposed and optimized existing content for use in different media. - Created customized marketing copy like LinkedIn posts, WhatsApp messages, product descriptions, newsletters, e-books, PR articles, etc., to increase product awareness. - Managed multiple projects and met deadlines in a fast-paced environment.

• Content and Copywriter · BestDoc Technology Pvt. Ltd.05-01-2022 – 12-01-2022

  - Crafted high-converting marketing copy for promoting SaaS-based HealthTech product, Concierge. - Conducted research, gathered information from multiple sources, and wrote high-quality content for the company's website, blogs, social media, and marketing materials. - Incorporated targeted keywords with a focus on both search engine optimization and a natural, engaging tone. - Provided Copywriting support in a fast-paced B2B SaaS environment for various public-facing marketing materials. - Helped in developing and implementing content strategy and content calendar. - Repurposed and optimized existing content for use in different mediums. - Created customized marketing copy like LinkedIn posts, WhatsApp messages, product descriptions, newsletters, e-books, PR articles, etc. to increase product awareness. - Provided guidance and support to other content creation team members. - Managed multiple projects using Asana and met deadlines in a fast-paced environment.

• Freelance Content Writer · Freelance02-01-2019 – 12-01-2021

  - Delivered high-quality SEO-optimized copy like website content, blogs, articles, white papers, case studies, product descriptions, and other forms of marketing copy for a variety of domestic content marketing agencies and independent clients across industries. - Optimized all written materials for search engines and user experience by incorporating relevant SEO terms and interlinking to increase visibility and engagement. - Consistently met strict deadlines and delivered projects on time and to the satisfaction of clients. - Continuously updated knowledge of industry trends, SEO best practices, and digital marketing techniques to ensure that all written materials were relevant, effective, and up-to-date. - Collaborated with clients and internal teams to understand project goals and target audience, and to ensure that all written materials were consistent with the client's brand voice and messaging. - Conducted extensive research and interviewed subject matter experts to gather information and insights to support writing projects.

• Founder, Director · After School Coaching Academy10-01-2011 – 01-01-2019

  - I’ve been involved in setting up and running my own after-school coaching academy for school children up to class 10. - Led the development and implementation of the academy's vision and mission. - Set goals and objectives for the academy and created a plan to achieve them. - Oversaw the day-to-day operations of the academy, including managing staff, budgets, and resources. - Ensured compliance with all relevant laws, regulations, and policies. - Promoted the academy to attract new students and partners. - Built and maintained relationships with schools, parents, and other stakeholders. - Provided leadership and guidance to staff and students and provided corrective feedback to achieve daily and long-term goals. - Evaluated and improved upon the effectiveness of the academy's programs. - Stayed up-to-date with industry trends and best practices in education and coaching.

• Program Associate - KMT · MicroSave Consulting (MSC)07-01-2010 – 06-01-2011

  - Interacted with various stakeholders like technical team members, NGOs, etc. and incorporated their feedback, results, test cases etc. into the website. - Reviewed all departmental materials, corrected errors, and made sure documents were ready for publication. - Authored business documents to organize and emphasize information quickly and effectively. - Worked alongside the finance and technical team to secure useful coverage of program goals and daily operations. - Identified communication channels to set a roadmap to distribute information. - Created and updated records and files to maintain document compliance. - Gathered information and entered details into computer tracking spreadsheets, documents, and databases.

• Management Information System Officer · Officer Ministry of Rural Development, Government of India11-01-2008 – 11-01-2009

  - Oversaw the implementation and monitoring of the MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act) scheme at The Rural Development Department, Uttar Pradesh. - Developed, maintained, and updated databases and information systems for the MGNREGA scheme. - Prepared reports and analyzed data to provide insights to government officials and other stakeholders. - Coordinated with field staff to ensure accurate data collection and reporting. - Collaborated with the IT department to maintain and improve the IT systems used for the MGNREGA scheme. - Monitored the performance of the MGNREGA scheme and provided recommendations for improvements. - Provided training to staff on the use of information systems and data analysis techniques.

• Project Trainee · CMC LTD01-01-2007 – 06-01-2007

  - Built a functional dummy Online Project Management Software. - Interacted with clients for requirement gathering, system analysis and finalization of technical/ functional specifications and high-level design documents for the project. - Was involved in the designing, developing, testing, troubleshooting, and debugging of the software. - Ensured smooth implementation and testing at the client location. - Provided post-implementation, application maintenance and enhancement support to the client. - Maintained status reports to keep stakeholders up-to-date on project progression. - Closely monitored procedures under the direction of leadership to identify potential areas for improvement.

Education

• Maharshi Dayanand UniversityMaster of Computer Applications - MCA, Computer Science
• Maharshi Dayanand UniversityMaster of Science - MS, Computer Science

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