Shreena Patel
Founder & Brand Strategy Expert
7 yrs experience · Milan, Metropolitan City of Milan · <10 hrs/week
About
With a Bachelor's Degree in International Business, Trade, and Marketing from The University of Auckland, I have built a robust career in brand strategy and management. I founded Bellsaun in 2024, focusing on luxury home and personal accessories. Prior to this, I served as a Brand Strategy Advisor, collaborating with brands to craft innovative marketing campaigns. My experience includes a role as Account Director at Mythology, where I managed accounts for notable brands like JUST EGG and VITAL PROTEINS. At Badger Agency, I was instrumental in leading new business initiatives and managing high-profile accounts such as P&G CORPORATE and MOET HENNESSY. My career reflects a commitment to strategic brand development and a passion for creating unique consumer experiences.
Skills
Experience
- Founder · Bellsaun06-01-2024
Luxury Home and Personal Accessories
- Brand Strategy Advisor · Self-employed11-01-2022
Partnering with brands to create strategically driven and forward-thinking marketing campaigns to define their unique positioning and way of speaking to consumers.
- Account Director · Mythology04-01-2022 – 10-01-2022
Managed new business accounts including JUST EGG, VITAL PROTEINS, and UNIVERSAL.
- Account Director and Brand Manager · Badger Agency05-01-2017 – 02-01-2022
Led new business initiatives and managed accounts for P&G CORPORATE, OLAY SKINCARE, ALWAYS FEM CARE, MOET HENNESSY, DICKS SPORTING GOODS, LIFEWTR, CEW, and AVON.
Education
- The University of AucklandBachelor's Degree, International Business/Trade/Commerce, Marketing
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