Charlotta Hellichius

About

I'm an ambitious brand strategy leader that solves complex business challenges with evocative and powerful product, service & brand ideas. Product designer, turned trend forecaster, turned seasoned brand strategist and entrepreneur, with 10 years of experience creating and improving category-defining brands. Passionate about helping clients be on the right side of history, I'm known for creating business-aligned solutions that make orgs better at serving their customers, their employees, and the world at large.Great companies succeed at all three. Most of my work is with C-suite teams to reorient their business to a brighter future, through purpose/vision/mission/values, positionings, loyalty programs, growth strategies, employee value propositions, innovation pipelines, campaigns, board decks and so much more. I have worked on everything from grocery to gun violence, with companies of all shapes and sizes across tech, travel, healthcare, CPG, fashion, diamonds, food, mental health, e-commerce. Some of my favorite work was made for Grubhub, Crocs, Uber, Marriott, eBay, American Eagle, Tory Burch, Gotham Greens, Bombas, Tripadvisor and Baude NY. I also have extensive beauty and CPG experience. #Brand #Marketing #Innovation #Strategy #Director #Fractional #CMO #Executive #Interim #Contract #Available #Opentowork #Growth #US #EMEA #DTC #Marketplace #Tech #CPG #Lifestyle #Ecommerce #Creative #Global #Consumer #Research

Experience

• Senior Brand Builder & Growth Strategist05-01-2024

  As a Senior Brand Builder & Growth Strategist, responsible for developing and executing strategic initiatives to enhance brand presence and drive business growth.

• Founder · Baude LLC11-01-2020

  As the Founder of Baude LLC, responsible for establishing the company's vision, strategy, and operations.

• Senior Strategy Director - Marriott, Grubhub & Brady; Strategy Director - Crocs, Tripadvisor & Woebot.ai; Associate Strategy Director - Oscar Healthcare, Bombas & Gotham Greens · Redscout12-01-2020 – 05-01-2024

  Led strategic initiatives for major clients, developing innovative solutions to enhance brand strategy and market positioning.

Education

• School of Visual ArtsMaster of Fine Arts (MFA), Products of Design
• Edinburgh College of ArtBachelor of Arts (B.A.), Industrial and Product Design
• Lund UniversityBachelor of Fine Arts (BFA), Industrial and Product Design

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