Shubham Soni

About

With a strong foundation in computer science from Amity University and advanced training in product management from Duke University, I have cultivated a diverse career in growth and product management. Currently, I am a Product Manager at FarMart, focusing on scaling B2C products. Previously, I contributed to building Munafa.today at Rupifi, targeting 7 crore Indian MSMEs. As the Founder and Director of Namaste Gaon Private Limited, I led a team of over 40, secured funding, and achieved significant market traction. My entrepreneurial journey began with co-founding NotesBundle, where I developed educational content and marketing strategies. Additionally, I have mentored startups through iB Hubs, where NotesBundle was recognized among India's top 40 student startups. My experience spans strategic planning, team leadership, and market analysis, driving growth and innovation across various sectors.

Experience

• Product Manager | Growth · FarMart04-01-2023

  Scaling B2C Products

• Growth · Rupifi07-01-2021 – 04-01-2023

  Building Munafa.today for 7 crore Indian MSME's.

• Founder & Director · Namaste Gaon Private Limited03-01-2018 – 04-01-2022

  Reviewed individual department performance and worked with leadership to improve processes, procedures and practices in the organization. Established and administered an annual budget with effective controls to prevent overages, minimize burn rate and support sustainability objectives. Led the team of 40+ people consisting of reporters, editors, salesman and technical team. Raised funding round from the private investor and state government. Generated 15 million-plus impressions on the platform over the period of 20 months through the implementation of effective market strategies. Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for user retention and growth. Mapped income-generating strategies to grow revenue.

• Alumni · iB Hubs06-01-2017 – 04-01-2022

  NotesBundle was selected among India's top 40 startups in the student category. It was a 4-week intensive program on building a startup from scratch to market. Meanwhile, in the year 2018 & 2019, I have also mentored the selected startups in the Lucknow cohort.

• Co-Founder · NotesBundle10-01-2016 – 12-01-2017

  Developed and implemented engaging lesson plans for Engineering students to make them ready for the campus exams. Conducted research to analyze user's (student) behavior, preferences, trends and interest. Developed campaigns and specific marketing strategies to engage the users. Managed team of 25 student volunteers.

Education

• Duke UniversityProduct Management, Product Management
• Amity UniversityBachelor of Technology - BTech, Computer Science
• The Scholar's Arena12th, Science
• The Scholar's Arena10th

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