Sindhura Arepalli

About

I’m a UX Designer who loves turning messy, complex problems into clear, intuitive experiences. With a background in strategic research and cross-functional collaboration, I’ve helped struggling products find their footing by uncovering what users truly need, not just what they say they want. I thrive in fast-moving environments where I can bring structure to ambiguity and build scalable, human-centered solutions. Currently exploring UX, Product Design, or UX Research roles where thoughtful design meets real impact.

Experience

• UX Designer · Logan & Friends09-01-2024 – 05-01-2025

  - Designed AI-powered B2B teacher and admin dashboards to articulate performance insights by synthesizing student data, enabling targeted instructional feedback. Achieved a SUS score of 72.5 post-testing. - Conducted 12+ user interviews with K–12 teachers, instructional coaches, and admins, identifying performance pain points and translating findings into actionable, user-centered design solutions rooted in real classroom needs.

• Conversational User Interfaces Research Assistant · Indiana University Indianapolis12-01-2023 – 05-01-2025

  - Planned and led 10 participatory design sessions and 20 surveys for older adults in an NSF-funded project to enhance their health management through Conversational AI technologies. - Modeled conversational flows for 3 chatbot scenarios to assess user autonomy preferences with Intelligent Assistants.

• UX Designer and Developer · Indiana University Indianapolis07-01-2023 – 2025

  - Designed, developed, and maintained websites and 43 email campaigns for the Division of Undergraduate Education. - Identified and addressed accessibility issues on 30+ university websites, ensuring adherence to WCAG Guidelines. - Developed a dynamic tool powered by Airtable to consolidate 100+ course majors into a single page, streamlining content management and eliminating the need for manual maintenance across multiple pages.

• Experience Designer · Rocket Mortgage04-01-2024 – 07-01-2024

  Worked with the .Coms and Rocket Design System team to create mobile-first and content-first web pages. - Shipped a rapid Debt-to-Income ratio calculator, empowering diverse consumers to calculate their DTI, projected to increase engagement and increase our overall conversion rate to a minimum of 9% and the unique visitors to 750k. - Conceptualized a product strategy and a simple, intuitive solution independently to streamline the journey of 130k first-time homebuyers, preventing them from prematurely entering the sales funnel during mortgage research stages. - Integrated a new calculator component into the Rocket Design System's pattern and component libraries with comprehensive written documentation, eliminating duplicated efforts for 100+ designers and developers. - Redesigned the 'About Us' page with a visually compelling layout, reimagined content, and improved patterns to enhance user trust and engagement. Implemented a mobile-first, responsive design to ensure seamless usability across all devices.

• Associate UI/UX Designer · AlcoveX Product Studio2023 – 06-01-2023

  - Transformed 'InterviewBuddy' from the web to a mobile app with 120 screens by applying human-centered design principles, conducting market and UX research, and translating user problems into productive solutions. - Collaborated cross-functionally with 4 stakeholders, 1 product manager, and 2 engineers to present complex UX information and influence UX best practices, ensuring alignment with business requirements and user needs. - Facilitated qualitative research studies, including heuristic analysis, 6 moderated interviews, and 6 usability studies, to prioritize design enhancements, facilitating the onboarding of the first B2B client and the launch of B2C sales.

• UI/UX Designer · AlcoveX Product Studio2022-11-01 – 2023-02-01

  Developed a design system for the website, ensuring a smoother user experience. Took the lead in creating new product features and user flows. Introduced a new system for handling B2C customers and sales on the platform.

• Assistant System Engineer - Trainee · Tata Consultancy Services2021-08-01 – 2022-08-01

  Led the deployment, maintenance, and management of laptop applications for international clients through SCCM software, resulting in a 24% improvement in application deployment efficiency and a 20% reduction in maintenance-related downtime. Managed and resolved over 500 high-priority tickets as the primary point of contact, consistently delivering exceptional customer service and earning two "On the Spot"awards for outstanding performance.

• Frontend Developer · thewav2020-04-01 – 2020-04-01

  Developed websites from inception to completion, utilizing HTML, CSS, and Bootstrap, to deliver responsive solutions.

Education

• Indiana University IndianapolisMaster's degree, Human Computer Interaction
• BVRIT HyderabadBachelor of Technology - BTech, Computer Science
• Sri Chaitanya Junior College, Bhaskar BhavanIntermediate, MPC
• ST. Martin's High SchoolSchool, ICSE

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