Siya Parmar

About

Product Designer with an MS in Human-Centered Design and experience across UX/UI design, service design, and brand systems for nonprofit and mission-driven organizations. Skilled in translating complex information into clear, human-centered digital and visual experiences using Figma, design systems, and cross-functional collaboration. Work has been featured at a UN General Assembly refugee employment event.

Experience

• Content & Marketing Associate (Contract) · LangInnov Inc. (BLAST Bilingual)03-01-2026 – 06-30-2026

  • Produced 7–8 bi-weekly newsletters and branded social media content for BLAST's bilingual literacy platform, driving increased reader engagement and positive audience response across digital channels. • Led 2–3 marketing campaigns and supporting collateral for outreach to schools, educators, and district partners — with one campaign outperforming and gaining noticeably more visibility than prior efforts. • Designed pitch decks and marketing materials to support outreach and visibility with new schools, districts, and educational collaborators, growing BLAST's presence among bilingual education stakeholders.

• Design & Visual Communications Associate · New Neighbors Partnership05-01-2025

  • Led the redesign of a 16-page Volunteer Handbook and Referral Guidelines deck, transforming a hard-to-follow process into a clear, guided onboarding experience for 100+ volunteers, earning positive feedback from 20+ partner agencies; later featured during a UN General Assembly refugee employment event. • Developed and implemented a cohesive visual identity and style guide across 30+ digital and print assets, strengthening communication consistency across donors, volunteers, and community-facing channels. • Restructured website information architecture and user flows in Figma, surfacing previously hard-to-find pages including the Impact Report and annual community events in fewer steps, reducing visitor confusion and improving navigation for 500+ monthly visitors. • Created a social media design system with 15+ branded templates, increasing engagement by 20% across outreach campaigns and community initiatives.

• Project Manager & Service Designer · CX by Design09-01-2025 – 12-31-2025

  • Led cross-functional collaboration within a 6-person team on a client-facing service design project, conducting 4–5 stakeholder interviews and journey mapping using the 10-10-10 framework to diagnose a slow onboarding process causing repeated client support requests and drop-off risk. • Developed 2 service blueprints, 5–6 experience prototypes, and 7–8 workflow recommendations — adopted by the client to reduce manual steps, streamline tool handoffs (HubSpot, Asana, MailerLite), and speed up onboarding, resulting in clearer client communication and positive client feedback.

• UI/UX Designer (Contract) · Shoptaki03-01-2025 – 05-31-2025

  • Designed a logo and full set of UI screens from the ground up for a healthcare nebulizer brand and its companion dashboard, as one of two designers on a 10-15 person product team; direction was adopted into the final MVP, which successfully launched.

• Graphic Designer · Zero Gravity Communications01-01-2023 – 05-31-2023

  • Collaborated within a 2-person team on a visual identity and packaging redesign for an automobile accessory client, conducting consumer surveys with 100+ participants and developing 5+ packaging concepts informed by market research and competitor analysis.

• Graphic Designer · Bright Impressions Pvt. Ltd.05-01-2022 – 08-31-2022

  • Designed digital and print marketing materials — including 50+ social media posts and 25+ print assets — across 15+ real estate client accounts using Adobe Creative Suite and Canva, contributing to a 40% increase in engagement through consistent branding.

Education

• Pace University, Seidenberg School of Computer Science and Information SystemsMaster of Science (MS), Human Centered Design (HCD) | Concentration: Design and Evaluation
• Nirma University, Institute of DesignBachelor’s in Communication Design (B.Des), Communication Design

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