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Sofia Calleja

Sofia Calleja

Graphic & Industrial Designer | Branding, Digital Marketing Content & Creative Leadership

7 yrs experience · Santiago de Querétaro, Qro. · <10 hrs/week

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About

Multidisciplinary graphic and industrial designer with experience in brand design, content creation, creative project management, and use of artificial intelligence tools for design. Experienced in digital marketing design and social media content (Instagram/Facebook/web), including informational reels and promotional strategy. Has held creative leadership roles (e.g., creative conceptualization/graphic design head) and has ongoing freelance experience across multiple brands.

Skills

Artificial IntelligenceBrand DesignBrandingContent CreationDigital MarketingDocumentationFacebookGraphic DesignGraphic designInstagramLeadershipMarketing StrategyPhoto EditingPhotographyPoster DesignPowerPointProject ManagementProject managementVideo EditingVideo editingVideographyWeb DesignWeb designYouTube

Experience

  • Subdirector of Creative Conceptualization · BeyondFashionBusiness2025

    Subdirector of creative conceptualization

  • Graphic Content / In-house Creative (Event promoter) · Grupo Lamaja Inhouse2025

    Graphic content for instagram, facebook and web page. Event promoter.

  • Graphic design head (CCO) · CRRZL2021 – 2023

    Graphic design head. Conceptualization of projects. Graphic content for instagram, facebook and web page. Poster design for sports tournaments. Renewal of corporate slide shows.

  • Subcreative Director · HEYST2019 – 2021

    Creation of digital marketing design. Promotion and strategy. Graphic content for instagram, facebook and web page. Informative reels about fashion. Branding.

  • Graphic design head · Castello di Ristonchi2024

    Graphic design head. Conceptualization of projects.

  • Videography / Photography for Social Media (Content for social media) · Silkstand.

    Photography for instagram and web page. Videography for Youtube content. Content for social media. Videography for Youtube content.

  • Event promoter · Kali Night Club2023

    Event promoter.

  • Graphic Design (Social Media) · TeeTimeKlever2023

    Graphic content for instagram, facebook and web page.

  • Freelancer · Multiple brands2019

    Freelancer Multiple brands | 2019- currently working

Education

  • Universidad Anáhuac Qro.Degree on graphic and industrial design, Graphic and Industrial Design (multidisciplinary graphic and industrial design)

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