Stephanie Filer

About

Strategic, digital-first Graphic Designer with 4+ years of experience crafting performance-driven creative for consumer beauty brands. Expertise spans static, motion, and interactive content across paid media, eComm, social, and email campaigns. Passionate about visual storytelling, brand strategy, and staying ahead of design trends.

Experience

• Performance Creative Designer · AS BeautyApril 2025 – Current

  Conceptualized and Designed high-performance ad creatives (static, video, carousel) for Meta, Google, and TikTok using performance metrics and A/B testing for prestige beauty brands. Created on-brand visuals across paid media, eComm, and social to drive conversions, CTR, and AOV. Partnered cross-functionally with growth, strategy, and creative teams to scale brand storytelling and optimize campaign impact.

• Jr Graphic Designer · Jones Road BeautyNovember 2023 – March 2025

  Designed digital ad assets across social media, display ads, email, and e-commerce. Created innovative designs aligned with Jones Road Beauty’s brand, collaborating with Creative and Marketing teams. Supported seasonal and evergreen product launches with printed collateral and production-ready deliverables. Assisted in the design of printed marketing materials, including in-store signage and packaging extensions.

• Freelance Graphic DesignerSeptember 2024 – Current

  Led branding and marketing material conception and execution for diverse clients, creating social media graphics, email templates, and web visuals. Worked with clients and account managers to deliver cohesive branding and visual identity.

• Digital Marketing Intern · Branding BossesSeptember 2022 – January 2023

  Developed digital ad campaigns, including social content, blog posts, and branding for startups to boost brand loyalty and attract clients. Managed social accounts, monitored engagement, and ensured client satisfaction from start to finish.

Education

• University of TampaBachelor of Arts, Graphic Design

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