Steve Pieroway

About

B2B tech marketing leader helping small to mid-sized companies grow “through marketing. The right way. Building trust.” Principal at Benevolent Marketing focused on white-collar tech and service-based businesses, with prior executive leadership including VP of Marketing at InsureLine Brokers and VP, Commercial Lines at Applied Systems, plus long-term marketing and client services leadership at Policy Works. Also taught Introduction to Marketing Strategy as a part-time lecturer.

Experience

• Principal · Benevolent Marketing01-01-2022

  Our strengths: Strategy. Marketing. Branding. Revenue. Our focus: white collar tech and service-based businesses. Our values: 1) Play long term games with long term people. 2) Challenge the status quo. 3) Laugh more. Our mantra: marketing with a worthy intent.

• VP of Marketing · InsureLine Brokers Inc.09-01-2023 – 12-31-2024

  As the marketing lead, I oversaw three areas of marketing at InsureLine: 1) overall InsureLine brand, as seen by the end insured; 2) marketing of InsureLine as a destination for potential franchisees; 3) network and internal communications

• Former software executive. Taking a break from the daily grind. No idea what’s next. · Self-employed05-01-2021 – 12-31-2021

  Former software executive. Taking a break from the daily grind. No idea what’s next.

• VP, Commercial Lines · Applied Systems10-01-2019 – 05-31-2021

  In the digital age of insurance, brokerages require an integrated technology strategy to increase connectivity between insurers and insureds while automating workflows for greater efficiencies in commercial lines. My role is to lead the strategic direction for commercial lines at Applied Systems to help make this happen.

• VP, Marketing & Sales · Policy Works Inc.06-01-2003 – 10-31-2019
• Vice President, Marketing & Client Services · Policy Works Inc.10-01-2010 – 05-31-2014
• Director, Marketing · Policy Works Inc.01-01-2003 – 12-31-2010
• Lecturer, Marketing · Memorial University of Newfoundland01-01-2011 – 12-31-2011

  Part-time lecturer for an Introduction to Marketing Strategy Course

• Account Manager · FWJ Advertising and Public Relations01-01-2000 – 12-31-2003

Education

• University of CalgaryMBA, Thesis, Marketing
• Memorial University, Newfoundland and LabradorBComm, Marketing

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