Sumal Jamil

About

As the founder of To Be Designed, Im passionate about empowering startups with exceptional designer management and creative consultancy. I connect innovative businesses with top-tier remote design talent from Pakistan, streamlining the process to be cost-effective and hassle-free. Beyond just talent management, I specialize in brand building and brand experience design services, ensuring your brand's identity and experience resonate with your audience. With a deep understanding of the unique challenges startups face, Im here to help you focus on growth while we bring your creative visions to life. Lets collaborate and make your brand unforgettable!

Experience

• Founder & Designer · To Be Designed08-01-2023

  To Be Designed connects startups with top-tier remote designers, turning your vision into vibrant realities with a splash of creativity and a touch of innovation. We handle the heavy lifting so you can focus on making your mark.

• Creative Lead - Notion Karachi · Notion03-01-2024

  As a Creative Lead at Notion Karachi, likely contributions include leading creative projects, managing design teams, and ensuring the visual and functional quality of Notion's products and marketing materials.

• Product Delivery Associate · Oraan09-01-2022 – 07-01-2023

  Launched a new education financing service called Study Now, Pay Later with 2 leading university partners. Disbursed over PKR 38 million loans and managed the complete customer experience single-handedly. Worked with university partners to execute the successful launch and the internal teams to ensure a smooth customer journey. Conducted over 200 customer interviews to figure out the product-market fit and analyze consumer behavior, high-potential target segments and their pain points. Identified the target customer persona and conducted constant market research to identity market trends which helped in designing a Go-To-Market strategy. Developed product messaging that resonated with the customers, and collaborated with the marketing team to produce marketing collateral, including posters, giveaways, and email campaign and social media collateral. This resulted in increased brand awareness and recall. Conceptualized a campus ambassadorship program. Lead a team of two ambassadors that helped generate 16% more leads from the ambassadors and increased brand awareness. Launched a community around the product for the target audience; Moneyverse, a financial wellness community for GenZ that reached over 980 members in a span of 5 months. Crafted content for the community and partnered with influencers to increase the community engagement. Designed a content marketing strategy that aligned with the overall marketing strategy of the company, utilizing a variety of channels including blog posts and social media to reach a wider audience.

• Junior Business Analyst · Oraan01-01-2022 – 09-01-2022

  Oversaw treasury services, maintaining cashflow reports and managing stakeholder relationships with multiple banks. Developed comprehensive Business Requirement Documents for the finance team, driving efficient communication with the build team. Streamlined and documented finance team processes, enhancing efficiency and promoting standardized practices. Successfully coordinated and executed inter-team projects within the finance department, ensuring effective collaboration and timely completion.

• Associate Finance · Transworld11-01-2019 – 12-01-2021

  Managed and updated Cash Receipt Report for over 500 corporate customers, ensuring accurate reconciliation with bank statements. Recorded receipts and amortized advances in ERP - SAP system on a monthly basis. Generated advance invoices for new customers during the onboarding process. Maintained proper records of withholding tax certificates from customers.

Education

• ACCAACCA, Accounting and Finance

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