Taha Ashraf

About

After spending years immersed in the worlds of gaming, filmmaking, and tech, I found my true calling: Marketing. From scaling over 30+ brands in Pakistan as a marketing associate and advisor, to launching my own marketing agency, I’ve made it my mission to break the mold of the traditional agency landscape in Pakistan. Why? Because I saw the flaws. Agencies focusing on vanity metrics, delivering mediocre results, and missing the bigger picture. That’s why I created TazMark 🚀 — a one-stop marketing agency that’s here to help brands, tech startups, and e-commerce stores grow beyond what they ever imagined. 💡 🔥 What We Do Best: 📈 Performance Marketing: Results that matter. Not just clicks and likes, but real conversions and growth. 📱 Social Media Strategy: Building engaging content that creates loyal communities. 🛒 E-Commerce Scaling: Custom-tailored strategies to skyrocket online sales. 🏆 Brand Positioning & Strategy: Making sure your brand stands out and stays top-of-mind. 📊 Tech-Driven Solutions: Using cutting-edge tools and analytics to optimize campaigns and ensure success. At TazMark, we don’t just market, we build brands 📈. We craft stories, drive engagement, and most importantly, we get results. In a world that’s constantly changing, we stay ahead of the curve, combining creativity with data-driven insights to deliver measurable growth 🚀. 🤝 Ready to grow your brand to unimaginable heights? Whether you're launching a tech startup, expanding your e-commerce store, or reimagining your brand strategy, TazMark is here sky-rocket your brand's growth. Let’s connect and make it happen! ⚡

Experience

• Founder · TazMark03-01-2021

  Launched a one-stop marketing solution agency. Advised several tech startups on their GTM strategy and Product Marketing. Worked for several brands including The Flex Shop, TexonWare, Free Fire Pakistan, Daraz, MadeForHer, Zen's Den, Sarah Sheeraz and many others. Handled all the needful growth tasks of the brands, especially content strategy and production. Led and managed a team of 17 individuals to ensure timely completion of tasks. Managed and improved the social media presence of the clients via video and static content. Ran ads for various clients on Meta and Google, did A/B testing to ensure a positive ROAS with the minimum CAC possible. Completely rebranded several brands so that they can stay up-to-date in the changing market. Developed and managed the websites of several clients (Shopify and WordPress). Produced live streams through Daraz’s newly launched Daraz Live vertical as the first tech influencer. Acted in short-form social media reels for the clients to be run on performance marketing. Identified growth opportunities for the clients through cross-collaboration. Handled the behind-the-scene coverage of FFPL 1 and FFPL 2 along with ad shoots for Free Fire Pakistan. Directed and produced several ads for the brands. Designed packaging for products, ranging from fashion and jewelry to edibles. Handled photography shoots for the clients.

• Brand Executive · ARE Ventures03-01-2024 – 07-01-2024

  Part of the Client Relations and Brand Management teams. Overlooking the branding of 6 clients simultaneously, ranging from jewellery brands, a men's accessories brand, a herbal brand and a tax consultancy firm. Doing brand audits, identifying performance gaps of the brands to be worked on. Conducting a competitor analysis, comparing with direct/indirect competition in terms of target audience, themes, marketing strategies and content plans. Helping brands streamline their social media channels by creating content plans and calendars. Setting up Shopify and social medias for e-commerce related clients. Connecting the clients with the necessary resources, which consists of graphic designers, content writers, product photographers, influencers, web developers and more. Curating marketing strategies for the brands to help them reach their desired target audience in the best possible way. Managed several interns, ensuring they maximize their learning by working on real clients with the brand team.

• Marketing · Markaz Technologies (YC W22)07-01-2023 – 12-01-2023

  Created and managed the content calendars for Q3 and Q4 2023, ensuring timely completion of tasks. Led the 'Markaz Academy - Professionals' video series on YouTube. Helped manage and engage communities of resellers via social media groups. Created content, focusing on educating users and addressing common issues faced which gained 300K+ views. Produced ads which increased the CTR from 1.6% to 1.8% and the conversion rate from 20.7% to 90.06%. Created 'supplier/reseller stories' content for YouTube, highlighting the impact created among users. Worked on overall branding, making the social media presence of the brand better. Suggested a 'Youth Outreach Program' to increase awareness among youngsters (under discussion phase).

• Content Creator · YouTube01-01-2017 – 07-01-2023

  Started making videos at 14, got scolded for not asking for any permission before starting. Did some freelancing, sold some game accounts, gathered money to invest in some video equipment. Ended up convincing my brother on the idea of being a YouTuber (the only third party service to convince parents for buying me a camera). Bought camera, made videos and got recognized in the Pakistani Gamers Community very quickly. Worked on various projects with brands like Free Fire, Daraz, TexonWare, Razer, Cougar, Colorful and more. Self-learned about brand building, marketing, content planning and strategizing, media production and more. Made around 100 videos in total, gaining around 600k views and 7000 subscribers. Gained a lot of hate by local gaming peripheral sellers for educating users about good and bad stuff. Travelled across country twice just to shoot some videos and had lots of fun in doing so.

• Content Creation · IGEN Esports10-01-2019 – 01-01-2021

  Joined as the first few official content creators in the team. Created content related to gaming, tech and vlogs. Covered LAN Esport events hosted by IGen.

Education

• Institute of Business ManagementBachelor's degree, BBA
• D.J. Sindh Government Science CollegeIntermediate, Pre-Engineering
• Royal Grammar SchoolSchool, Computer Science

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