Suzanne (Seligman) Reimer

About

Results-driven Marketing executive with expansive experience in Integrated Marketing including Promotion, Shopper Marketing, Digital Marketing, Relationship Marketing. Advertising, Public Relations, Event Marketing, Mobile, Social Media, E-Commerce, and Demand Generation. Career includes over 20 years of high visibility positions at Church & Dwight, Campbell Soup Company, Bristol-Myers, Unilever, AT&T Wireless, and leadership roles on the agency side at Arc Worldwide and MS3 Marketing. Most recently I have focused on small businesses and early-stage start-up’s helping them launch. Possess superior skills in branding, strategy development, creative thinking, holistic planning and problem-solving. Extensive experience in the consumer goods, technology, and digital media industries.

Experience

• Chief Marketing Officer · Lotlinx, Inc.2023-09-01 –
• Vice President Customer Acquisition & Marketing · Lotlinx, Inc.2023-02-01 – 2023-09-01
• Executive Member · Pavilion2024-08-01 –
• President · Bright Solutions2003-09-01 – 2023-02-01

  Consult with early startups to Fortune 100 companies on the following: - Branding from the ground up - Develop communication frameworks - Build a go-to-market strategies - Develop detailed marketing plans - Aid in the execution of plans- including evolving their digital presence, trade show management, social marketing strategy, demand gen campaign development, PPC campaign development, etc. - Assist in attribution and ROI management - Companies include: Marpai Health, Church & Dwight, SummitSync, Thnks, Tasty Ribbon, Sterlington Legal Solutions, Rambler Sparkling Water, Diage, Pepsi, via Tracy Locke, Pepsi, via Tracy Locke.

• Digital Engagement Lead · Church & Dwight Co., Inc.2020-03-01 – 2022-08-01

  Led the Church & Dwight brands with integrated consumer engagement planning across all the digital touchpoints: digital media and measurement, e-commerce marketing, eCRM, social media, influencers and consumer lifetime value/loyalty.

• Senior Vice President Marketing (Consultant) · Thnks2018-09-01 – 2019-04-01

  Led the brand strategy and overall branding. Revamped the website. Developed content strategy and helped develop a variety of resources and tools. Developed social media and PPC strategies and oversaw creative execution.

• Vice President Marketing · automotiveMastermind Inc.2016-10-01 – 2018-09-01

  Hired as the first member of the Marketing team. Marketing efforts led to tripling the business in the first year. Established social media presence. Names #7 on the Inc 500 list, #4 on Cranes Fast 50, won a Red Herring award, and others, etc. Quadrupled the team. Developed the communication framework for the brand, content strategy, hired freelancers and agencies. The company gained so much notoriety that it was acquired by IHS Markit in October 2018 for $500MM.

• Vice President Marketing (Consultant) · VidMob2015-06-01 – 2016-02-01

  Helped launch a first to market app/platform and marketplace offering individuals and SMB's the easiest way possible to get professional videos created from the raw media that exists on their devices. Developed launch PR plan, helped to shape the voice and look and feel for the brand. Developed a campaign to quickly recruit editors. Build a network of over 2,000 editors in just two months. Developed all launch collateral, premiums, ad campaigns, and website.

• Director of Marketing · Weatherbeeta Pty Ltd2013-12-01 – 2015-06-01

  Developed and executed comprehensive integrated marketing plans that increased sales 10% year over year. Created their first focused shopper marketing program with a dedicated budget focused on the top accounts. Programs helped to achieve an increase of sales of 20% in those accounts. Initiated a Brand Ambassador program that increased the quality of social content.

• Sr. Manager Integrated Shopper Marketing · Campbell Soup Company2011-01-01 – 2013-03-01

Education

• Binghamton University
• Skidmore CollegeEnglish

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