Tadiwa Shumba

About

My name is Tadi Shumba. Experienced marketer with a passion for creating engaging content that drives results. With a background in digital marketing and a talent for storytelling, I've helped brands across various industries achieve their marketing goals. When I'm not working, you can find me exploring the outdoors or testing out new recipes in the kitchen.

Experience

• Email marketer · Kidaburg04-01-2020 – 09-01-2023

  lead internal stakeholders to create and execute email marketing, marketing automation and lifecycle marketing activity. Lead the design, build, and optimisation of marketing automation campaigns and customer journeys using the Salesforce Marketing Cloud platform ecosystem. Develop and implement strategies to improve marketing automation processes, enhancing efficiency and customer experience Drive the adoption of agile principles in marketing operations and campaign delivery Lead and develop omni-channel automation journeys and campaigns that are personalised, relevant and optimised, from start to finish, including concept development, execution, and analysis Oversee platform governance, including user management, data integrity, data sharing and compliance with privacy regulations Identify and implement innovative solutions to enhance marketing automation capabilities and integrate with other business systems Report on results and provide recommendations on improvements, as well as manage budgets Analyse campaign performance and develop robust reporting frameworks to track key metrics

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