Anne Mutiso

Anne Mutiso

Data-driven growth marketer with a knack for user acquisition and retention.

4 yrs experience · Kenya · 30-40 hrs/week

About

Experienced marketer with a passion for creating engaging content that drives results. With a background in digital marketing and a talent for storytelling, I've helped brands across various industries achieve their marketing goals. When I'm not working, you can find me exploring the outdoors or testing out new recipes in the kitchen.

Skills

Digital AdvertisingDigital MarketingOperations ManagementSocial Media Marketing

Experience

  • Freelance Media Buyer · Various Agencies01-01-2019

    Analyzing & interpreting data - Setting up, Managing, and Scaling Facebook ads campaigns - Setting up profitable retargeting campaigns and scaling them effectively - Audiences Research - Creating, preparing, and presenting reports - Media Planning-Competitors, Ad Creative, and Ad copy research - Identifying bottlenecks, troubleshooting, and providing solutions to execute on client accounts - Copywriting - Pixel Setup and optimization - Optimizing campaigns according to campaign objectives and KPIs - Creating and using custom and lookalike audiences for maximum profitability - Testing new creatives, copies audiences

Education

  • Catholic University of Eastern AfricaBachelor, Finance

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