Tania Zaidi

About

UX Designer with 5 years of industry experience creating interactive user experiences for companies ranging from large scale businesses to small early stage startups. Collaborated with teams across crypto, AI, aerospace and engineering industries.

Experience

• UX Designer · SparkCognition12-01-2021 – 01-01-2024

  - Led fast-paced design processes by conducting domain research, user interviews, and iterative solution design. - Designed core products and took on client projects across industries including school safety, manufacturing, finance, advertisement, and cyber security. - Collaborated with Marketing to upgrade the Design System, incorporating a new brand identity and transitioning to Figma for improved collaboration with development team - Contributed to the company's shift towards scalable, repeatable solutions by identifying common user pain points and creating reusable solutions with customization - Established Core-UI Design System for consistent experience and efficient collaboration, consisting of Adobe Xd component library and Confluence documentation

• UX Designer · Prezerv Tech05-01-2021 – 10-01-2021

  - Revamped website flows and navigation menus, reducing the frequency of misguided customers. - Directed a team in the redesign of the company website, overseeing the creation of a fresh brand and design system aimed at enhancing overall digital presence and user experience. - Acted as a bridge between design and business objectives, conveying design decisions to the CEO and other stakeholders in a clear and business-focused manner. - Applied interaction design skills (HTML & CSS) to animate key elements such as action buttons, scrolls, and videos, elevating the user's interaction with the website for a more enjoyable experience

• UX Designer · Boost01-01-2021 – 04-01-2021

  - Initiated the development of iPhone screen mockups for a beta-stage startup, crafting an application tailored to empower Gen Z and Millennials in effectively managing side hustles and finances. - Contributed to strategic marketing efforts by actively participating in brainstorming sessions, leveraging creative insights to enhance the app's market positioning and appeal to the target demographic - Played a pivotal role in crafting the application's visual identity, creating branding pages with screen stills for App Store uploads, ensuring a cohesive and compelling presentation to potential users

Education

• The New SchoolMasters - Parsons School of Design, Design and Technology
• UC Los AngelesBachelors, Fine Art

Similar talent on Pangea

Karan V.UX DesignerBloomington, ILAman Ullah B.AI-Powered Professional UX/UI Designer | Crafting Intelligent Digital ExperiencesFouad E.Creative and intuitive UX/UI designer with a passion for user-centered design.Montreal, QCSrishti B.Product Designer | UX Designer | Experience DesignerMenlo Park, CA