Taylor Moreau

About

CSA-nominated producer and digital marketing lead with a track record of crafting compelling, multi-platform stories that resonate. Adept at creative direction, scriptwriting, and video/audio production, I bring a sharp strategic lens to brand storytelling and campaign execution. My experience spans health & wellness, fashion, entertainment, and tech with proven results in audience growth, engagement, and revenue-driving content. Whether leading teams or working cross-functionally, I deliver narratives that not only inspire, but convert.

Experience

• Producer, Branded Content · ET Canada08-01-2022 – 10-01-2023

  - Led the strategic development and execution of diverse, high-impact campaigns, creating comprehensive treatments and pitching them to clients. - Produced and directed content for both broadcast and digital platforms, while overseeing the full execution of all digital marketing initiatives. - Crafted platform-specific scripts that seamlessly integrated clients’ core messages across both broadcast and digital channels, demonstration expertise in creative ideation and precise content execution. -Developed cohesive branded articles that extended clients’ reach across multiple platforms, amplifying brand presence and effectively engaging diverse audiences. - Conceptualized and designed custom sets for productions and photoshoots, adding a unique, creative touch to each campaign and showcasing a commitment to innovation and detail. - Supervised the editing team, ensuring all content adhered to clients’ brand guidelines and key messaging, maintaining a consistently high standard of quality and alignment. - Wrote compelling copy for social media posts to foster engagement, deepen audience connections and authentically reflect brand values. - Executed impactful branded content ad campaigns across all platforms, consistently delivering exceptional results and reinforcing clients’ brand identities. - Surpassed ad performance targets achieving 198% of goals and generating over 74 million impressions between 2022-2023, highlighting the effectiveness of campaign strategies. - Analyzed social media metrics to drive data-informed decisions, creating comprehensive reports that shaped future production and marketing efforts.

• Freelance Producer, Digital Marketer, Social Media Manager & Strategist · Freelance10-01-2023

  - Conceptualize, produce, and manage multimedia content (videos, podcasts, photo shoots) for client campaigns, ensuring alignment with brand messaging and goals. - Develop and execute highly targeted ad campaigns (Facebook, Google,, Instagram, Tiktok, Youtube, LinkedIn, Twitter), resulting in significant increases in conversions, brand awareness, and customer engagement. - Oversee the full production process, from pre-production planning to post-production editing, ensuring timely delivery of high-quality content that drives measurable business results. - Lead cross-functional teams (videographers, editors, writers) to ensure successful project delivery, from concept through to post-production. - Manage client communications, production schedules, and budgets, ensuring alignment with client goals and timely delivery. - Optimize ad spend across social platforms consistently achieving client goals. - Analyze campaign performance to optimize strategies and increase ROI for clients.

• Social Media Manager · WRKOUT03-01-2022 – 08-01-2022

  - Collaborated with influencers to leverage their credibility and reach, generating impactful UGC that boosted brand visibility and engagement across WRKOUT’s social platform. - Developed and implemented a dynamic social media strategy focused on talent acquisition, successfully attracting new trainers and expanding WRKOUT’s client base for its cutting-edge technology platform. - Managed the company’s social editorial calendar ensuring a steady stream of engaging content across all channels; designed eye-catching graphics and videos that captured and sustained audience interest. - Produced and edited lifestyle content tailored for social media, effectively showcasing WRKOUT’s brand values and lifestyle benefits; organized live product demonstrations to highlight the platform’s innovative features. - Collaborated with influencers to leverage their credibility and reach, generating impactful UGC that boosted brand visibility and engagement across WRKOUT’s social platforms. - Provided clients with tailored social media strategies and training, empowering them to strengthen their personal brands and expand their client base through a more effective online presence. - Developed and implemented a multi-platform advertising strategy, optimizing reach, engagement and brand awareness. - Delivered detailed monthly analytics reports, offering in-depth content analysis and actionable insights to drive channel growth and refine overall social media strategies.

• Social Media Manager · MINDCURE2022 – 03-01-2022

  - Developed and executed a comprehensive multi-channel social media strategy targeting both B2B and B2C audiences, driving significant engagement and brand visibility. - Implemented data-driven strategies that resulted in impressive performance gains, including a 26% follower growth, 110% increase in impressions, and a 53% boost in engagement. - Managed and optimized the social editorial calendar, aligning content scheduling with SEO goals to maximize reach and search performance. - Provided strategic creative direction for branded content, ensuring all videos graphics and marketing assets aligned with MINDCURE’s brand identity and messaging. - Designed engaging social graphics, videos, and promotional content, significantly enhancing brand visibility and audience interaction across digital platforms. - Planned and executed digital advertising campaigns across Facebook, Instagram, Twitter and Youtube, optimizing reach and engagement for maximum impact. - Led the development of a comprehensive social and advertising strategy for the MINDCURIOUS podcast, successfully expanding its reach and influence. - Produced monthly analytics reports, leveraging data insights to refine social media and marketing strategies for continuous improvement.

• Social Media Manager / Community Coordinator · Anthem Entertainment Group08-01-2018 – 2022

  - Managed Anthem Entertainment’s social media accounts, introducing innovative strategies to enhance social influence and audience engagement. - Produced social graphics, videos, and promotional content for both Anthem’s corporate platforms and international artists. - Delivered tailored social media strategies and training to anthem Records artists and international subsidiaries, empowering them to maximize their online presence. - Led the day-to-day execution of client campaigns, overseeing social media optimization, community management, and content creation to drive engagement and growth. - Developed and maintained a comprehensive social editorial calendar ensuring consistent alignment with the company’s social strategy and target audience. Played a key role in the production of the award-nominated podcast Paul McGuire’s Country Countdown, contributing to its creative direction and promotion. - Collaborated with creative agencies and partners to manage artist campaigns, provided strategic guidance to optimize reach and visibility. - Generated key metrics reports for artist releases, offering insights that contributed to strategic artist development and marketing decisions. - Delivered in-depth analytics reports to evaluate social media performance for both corporate channels and label artists, driving data-informed optimizations.

• Director of Digital Marketing · Full Stack RevOps10-01-2023

  • Lead cross-channel marketing strategies and multimedia content creation aligned with client brand goals • Conceptualize and produce culturally relevant campaigns, tailoring messaging for diverse industries and audiences • Execute and optimize paid social campaigns, exceeding conversion KPIs and improving ROI through targeted ad spend • Oversee video production from script to post, delivering high-impact visuals • Coordinate internal teams and manage client relationships, timelines, and budgets seamlessly

• Producer of Branded Content · Entertainment Tonight Canada08-01-2022 – 10-01-2023

  •Developed and pitched original branded campaigns, securing client buy-in and executing across broadcast and digital platforms • Directed and scripted content that integrated brand narratives into platform-optimized formats • Oversaw production design, set creation, and campaign visuals, ensuring alignment with brand identity • Delivered record-breaking results: surpassed performance targets by 198%, generating 74M+ impressions in one year • Analyzed performance metrics and audience insights to refine strategy and increase engagement

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