Tom Boyd

About

Digital storytelling, connecting creators, and enjoying the process. Experienced in content production, brand marketing, and creative partnerships with notable artists in the entertainment industry.

Experience

• Director of Content Production · Margaritaville2024-01-01 –

  Producing content for the Margaritaville Brand Marketing team. (Social assets, web sizzles, UGC, influencer, and internal communications).

• Content Producer · Margaritaville2019-06-01 – 2024-04-01

  Oversees content production as an executive producer, writer, videographer, editor and/or on-screen personality. Develops creative briefs and content concepts to meet brand objectives. Manages brand social media channels and agencies supporting the brand channels. Responsible for producing creative work including social media, ads, broadcast, and in-house communications. Collaborates with partners and partner vendors to communicate content standards and processes to produce consistent and high quality results. Selects outside or contract vendors and coordinates projects. Responsible for developing collaborative relationships with brand partners and creative teams.

• Content Producer · Margaritaville2016-12-01 – 2019-05-01

  Producing digital media (TV commercials, social media content, lifestyle photography) with the fantastic team of Margaritaville.

• Founder · Honeyjawn University2011-11-01 – 2016-12-01

  Creator of Honeyjawn University which is a fictional college with a real clothing line that’s represented by a network of forward-thinking people who enjoy life, strive for greatness and are educated by life experience.

• Creative Partner · Asher Roth Music2005-01-01 – 2011-05-01

  Creative partner with Multi-Platinum recording artist Asher Roth collaborating on a daily basis with Scooter Braun and his team. Tasks included on this project included co-writing a multiplatinum song, video production, and general content direction.

Education

• West Chester University of PennsylvaniaBachelor's degree

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