Kim B.

About

I’m a seasoned professional writer and content developer with extensive experience in social media management, digital media strategy, and high-tech marketing communication. I played a key role in the launch of internet marketing in the 1990s—presenting at the world’s first ‘Marketing on the Internet’ seminar series and authoring a #1 best-selling book on the subject. Now I’m channeling my imagination into UGC creation. Experienced in consumer tech, retail, and e-commerce industries.

Experience

• User Generated Content (UGC) Creator / Freelance Short-Form Video Specialist · Self Employed

  Develops and executes short-form specific video campaigns aligned with brand voice, aesthetics, and goals. Utilizes top editing tools like CapCut to create dynamic, engaging content with voiceovers, effects, and creative storytelling. Edits footage, adds graphics and music, and optimizes videos for TikTok, Instagram Reels, and Meta. Manages multiple projects, integrates feedback, and delivers high-quality content on tight deadlines.

• Social Media Manager / Email Marketing Specialist / Digital Content Lead · Alan's Shoes / The Shoe House, Inc.

  Developed campaign strategy and execution across retail stores and e-commerce, with a focus on digital marketing, brand visibility, and loyal organic growth. Spearheaded educational resources and training for retail store peers, and actively translated in-store customer service insights to enhance social inventory management and strengthen omni-channel capabilities.

• Writer & Editor / Digital Marketing Strategist & Producer · Minced Media

  Developed and produced visually captivating and highly shareable content for email marketing, websites, and social media. Utilized a forward-thinking approach to visual and written communication that drove exceptional engagement rates and fostered elevated brand awareness, resulting in unparalleled conversion rates and customer loyalty.

• Sr. Experience Design (XD) Writer/Editor (aka Technical Writer) · Intuit Inc.Oct 2007 – Sep 2019

  Developed content strategies for Intuit's TurboTax marketing, mobile and tablet apps, and new business units. Collaborated with XD team leaders, customer care, product managers, SEO specialists, and marketers to establish plans on deliverables, analyze content gaps, define metadata and taxonomies, and identify placement opportunities.

• Lead, Community Forums · Intuit Inc.Mar 2002 – Oct 2007

  Led online community moderation and created initiatives to strategically support two user communities. Coordinated and compiled restructuring of Q&M discussion categories, designed to improve user self-help navigation and customer experience.

• Lead, Community Engagement · Intuit Inc.Aug 2006 – Mar 2007

  Led online community engagement efforts and developed support content for Intuit's JumpUp, a start-up community for small business owners and entrepreneurs. Leveraged social media tools for outreach, targeted users to build product offerings, increasing blog readership through content association and contextual Technorati tags.

• Online Content and Data Support · Intuit Inc.Jul 2005 – Apr 2006

  Coordinated online customer support activities for user-generated website of local business advertising. Served as managing editor for Typepad-hosted team blog, increased blog readership through RSS feed syndication, contextual Technorati tags, and relevant links.

Education

• Colorado CollegeBachelor of Arts, Liberal Arts with Music & Education focus
• University of ArizonaPMCP, Project Management Certificate Program
• Webster UniversityMaster of Arts - MA, Computer Resources Management

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