Tori Davis

About

Hello! My name is Tori. I am a graduate of Brigham Young University - Idaho, where I

Experience

• Freelance Digital Strategist and Virtual Assistant · Various05-01-2017

  Worked with a variety of clients including but not limited to Political Organizations, Beauty Professionals, Artists, Local Businesses, eCommerce and Non-Profits Developed creative strategies and styling expertise for branded photo shoots, establishing a consistent brand identity across websites, social media, and other digital platforms for a diverse client base. Managed Pinterest TikTok and Meta accounts, driving growth and engagement tailored to each client’s unique audience. Designed branded graphics for social media to maintain a cohesive visual story. Oversaw ad creative, spend, and targeting on Meta and Google for a range of clients, optimizing ad performance to align with each organization’s goals and audience. Managed invoicing processes to ensure accuracy and timeliness. Oversaw product shipping logistics to support smooth supply chains, particularly for beauty professionals and small businesses. Organized data using Google Docs for enhanced accessibility and reporting. Analyzed performance metrics to continuously improve strategies. Built and maintained websites on platforms like Shopify, WordPress, Wix, and Squarespace, ensuring each client’s site provided a user-friendly experience and maintained brand consistency.

• Senior Brand Manager · IKA Social01-01-2022 – 12-31-2023

  As a Senior Brand Manager, responsible for overseeing brand strategy, managing marketing campaigns, and enhancing brand presence.

• Digital Marketing Consultant · SecurityNational Mortgage Company06-01-2019 – 05-31-2022

  As a Digital Marketing Consultant, contributed to developing digital marketing strategies, optimizing online presence, and driving customer engagement.

• Digital Marketing Consultant · Academy Mortgage Corporation05-01-2017 – 06-01-2019

  As a Digital Marketing Consultant, focused on creating effective digital marketing plans, enhancing brand visibility, and increasing lead generation.

• Freelance Consultant · Tori McClellan Media + Events08-01-2016

  As a Freelance Consultant, provided expert advice on media and event planning, tailored marketing strategies, and client engagement.

• Worldwide Social Business Manager · IBM08-01-2014 – 05-01-2017

  As a Worldwide Social Business Manager, led global social media initiatives, developed social business strategies, and enhanced IBM's social media presence.

Education

• BYU-IdahoBachelors Degree, Multi/Interdisciplinary Studies

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