Katelyn Wamsley

About

I am a social media strategist who loves turning ideas into content that connects. With 8 years in marketing and customer experience, I help brands show up with clarity, personality, and real strategy behind every post. I am passionate about understanding what audiences actually want and creating content that feels both intentional and human.

Experience

• Senior Content Manager · Kimberbell2024-10 – 2025-06

  As the Senior Content Manager at Kimberbell, I lead the development and execution of content strategies that drive engagement, enhance brand visibility, and align with our mission to bring joy and creativity to the machine embroidery community. My role centers around managing a comprehensive content calendar, ensuring consistency across multimedia platforms, and overseeing a talented media and creative team. I collaborate closely with cross-functional teams to produce high-quality photos, videos, graphics, and written content that resonates with our audience. Key responsibilities include: Content Strategy & Calendar Management: Designing and maintaining a content roadmap to support brand goals, product launches, and marketing campaigns. Team Leadership & Asset Approval: Guiding a creative team in content production, offering strategic feedback, and ensuring brand alignment across all visual and written assets. Social Media & Digital Campaigns: Developing engaging social media and video content strategies to strengthen brand presence and connect with our community. Data-Driven Insights & Optimization: Analyzing content performance metrics to continually refine our approach and stay ahead of trends in the industry. Project & Vendor Management: Overseeing external creative partners and freelancers to maintain consistent quality and efficiency in project execution. My focus is to inspire creativity and community engagement, keeping Kimberbell’s brand relevant and impactful for our audience.

• Social Media Marketing Manager · Kimberbell Designs2023-10 – 2025-06

  As the Social Media Manager, I am responsible for developing and implementing Kimberbell's Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. I work with the Marketing and Product Management departments. Key responsibilities include identifying appropriate social media platforms, measuring performance, creating strategies to drive users back to the company website, and building a network with industry professionals and influencers.

• Experience Manager · Utah State University2023-08 – 2023-10

  Customer Journey Enhancement: Analyze and map the customer journey to identify pain points and opportunities for improvement. Collaborate with product, marketing, and sales teams to ensure a consistent and engaging customer experience across all touchpoints. Customer Feedback and Insights: Collect and analyze customer feedback through various channels and translate insights into actionable recommendations. Customer Engagement Strategy: Develop strategies to increase customer engagement and retention.

• Social Media Marketing Specialist & HR Representative · Utah State University2021-08 – 2022-08

  Create content for all social platforms, photograph food, employees & events for 16 dining locations, implement social media marketing campaigns, manage HR processes, and coordinate photoshoots.

• Food Photographer · Utah State University2020-08 – 2022-04

  Photograph food and events to enhance visual content for various dining locations.

Education

• BYU-Pathway WorldwideCertificate, Social Media Marketing
• Brigham Young University - IdahoBachelor's degree, Social Media Marketing, Graphic Design & Human Services

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