Tucky D.

About

Experienced Social Media Manager with a proven track record in retail and beauty. Adept at content creation, visual commerce, influencer collaborations, and brand storytelling. Demonstrated success scaling social platforms, from 70k to 1.7M on TikTok and adding 4M Instagram followers, across global teams. Holds a BA in Marketing from Marietta College and an AAS in Fashion Marketing from Parsons School of Design.

Experience

• Content Strategist III (Instagram) · Meta01-01-2025 –

  Direct content strategy for global review guidelines; oversees day-to-day execution; designs lightweight, repeatable workflows; partners with product managers, UX researchers, and content designers to refine user experience and translate insights into actionable improvements; develops playbooks and process documentation; collaborates across time zones to align content, product, and operations.

• Senior Marketing Manager, Social Media · SEPHORA03-01-2020 – 02-01-2025

  Engineered platform-first strategies that grew TikTok followers from 70K to 1.7M+ and added 4M Instagram followers. Directed 15+ integrated campaigns annually across Beauty, Skincare, Hair, and Fragrance; translated regulated product claims into consumer-first creative; built reporting frameworks linking social performance to revenue; managed paid and organic budgets; led a high-performing team of 4–6 professionals.

• Global Social Media Manager · Claire's08-01-2016 – 04-01-2020

  Led social strategy for brand collaborations and product launches, including JoJo Siwa, Doug the Pug, and Justin Bieber. Developed and executed global content strategies across NA, EMEA, LATAM, and Asia; increased Claire's EU social following by 35%; oversaw community management and content pipelines; leveraged Sprout Social, Bazaarvoice, and Google Analytics to track engagement and inform cross-market campaigns.

• Social Media Specialist · Francesca’s01-01-2016 – 08-01-2016

  Managed national brand accounts and supported 650+ retail locations; drove a 130% increase in social traffic through platform-specific content and influencer partnerships; developed influencer programs and UGC; grew the brand voice guidelines and social following by 150% YoY.

• Social Media Coordinator · Francesca’s09-01-2014 – 01-01-2016

  Oversaw day-to-day community management and content pipelines; led social listening and sentiment analysis to inform content strategy; executed campaigns that supported brand partnerships and product launches with scalable, repeatable workflows.

• Accessories Merchandiser · Anthropologie10-01-2013 – 09-01-2014

  Managed merchandising and assortment planning for accessories; collaborated with design and planning teams to align product stories with brand positioning.

• Advertising Coordinator · Postern05-01-2012 – 04-01-2013

  Coordinated advertising campaigns and vendor relations, maintaining calendars and ensuring timely delivery of assets.

• Public Relations Intern · Burberry01-01-2011 – 05-01-2012

  Supported public relations programs in the Greater New York City Area, assisting with media outreach, press events, and pitching.

• Marketing Intern · The Donna Karan Company, LLC.08-01-2010 – 12-01-2010

  Assisted with marketing initiatives and events in the New York City Metropolitan Area, supporting brand storytelling and campaign coordination.

Education

• Oxford Lifelong Learning, University of Oxford
• Parsons School of Design - The New SchoolAssociate of Arts and Sciences - AAS, Fashion Marketing
• Marietta CollegeBachelor of Arts - BA, Marketing

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