Gabriella Baldassin, MS

About

An experienced marketing professional of 10+ years with in-depth understanding of digital marketing strategies and how to use them for maximum effect. Well versed in creating 360 marketing campaigns, gathering intelligence on new & existing customers, and driving GTM strategies to establish dynamic results. Skilled in Paid Digital Media, Creative & Innovative approaches, Financial Management, Audience Targeting, Strong Negotiation, Customer Retention, Management, Analytics, Search Engine Optimization (SEO), Brand Strategy, Leadership, and executing 360 Campaigns across various industries including beauty, luxury, and publishing.

Experience

• Global Media Manager - Digital · Coty2024-09-01 – N/A

  Develop and execute global digital strategies for luxury, consumer beauty, and DTC brands, including Tiffany & Co, Calvin Klein, Kylie Cosmetics, Marc Jacobs, Philosophy, Sally Hansen and Covergirl. Optimize online presence and engagement for US Heritage brands resulting in increased brand awareness and customer acquisition. Implemented data-driven marketing initiatives to drive revenue growth and enhance brand visibility across international markets.

• Digital Marketing Manager · Sisley Paris2021-03-01 – 2024-09-01

  Leverage industry knowledge and performance marketing to develop strategic 360 campaigns in order to grow awareness, traffic & revenue through e-commerce and in-store for 3 brands: Sisley Paris, Hair Rituel and Neur-aé. Brand strategy, media planning, creative development, and content planning for the new brand launch of Neur-aé in DTC and retailers. Developed brand strategy, oversaw creative development, implemented 360 campaign for Hair Rituel brand awareness campaign. Resulted in 43% increase in immediate sales YOY and led to the NA market being the lead in hair revenue for the following 2 years. Created and tested new structure for 360 full-funnel strategy. Results: decrease spend by 42%, multiplied ROAS by 4, increase traffic by 57% yoy. Achieved the highest revenue in a single day in the history of the company. Manage partnerships with Google, Marketing Agency, Tiktok and Meta while simultaneously working in-platform. Manage team of 3: Designer, Web Specialist & Marketing Assistant. Reports to President of NA. Assist in graphic design & video editing work for paid ads & email. Work with influencers to acquire UGC for paid media; strategize, plan, and production manage Meta lives, podcast & masterclasses in conjunction with PR team. Coordinate daily emails, segmenting based on customer lifetime value and shopping habits to increase conversion, open, and click-through rates. Manage budgets for digital marketing & e-commerce strategies.

• Assistant Marketing Manager · Oxford University Press2018-01-01 – 2021-01-01

  Manage B2C & B2B marketing for global clients, creating strategic goals & messaging to ensure optimal sales. Manage discipline specific content creation, global marketing campaigns, merchandising, monitoring industry & consumer trends, SEO/SEM and innovative testing to increase sales and marketing results determined by RoAS and lead generation. Implemented a search marketing strategy, increasing awareness through branded and non-branded campaigns. Project managed paid and organic campaigns, which include cross-divisional marketing through GoogleAds, Facebook, Twitter, Tumblr, LinkedIn, Pinterest, YouTube, email and website content. Plan, execute, and attend 4 major conferences nationwide as well as project manage marketing campaigns for about 8 conferences worldwide.

• Marketing Coordinator · Stark Carpet2017-01-01 – 2018-01-01

  Spearheaded seasonal marketing campaigns for new market products. Enhanced brand recognition through social media and ensured reliability among clientele. Created and implemented a successful brand overhaul as well as re-branding Stark's voice and content strategy across all platforms, digital, print, and in-store. Negotiating pricing and placement for media buys to attain ideal inventory mixes that will achieve the brand’s key business objectives. Directed oversight of social media portfolio and email marketing. Engage with established interior design industry influencers in cross-promotional content.

• Marketing Specialist / Events Coordinator · Exclusive Group Travel2014-01-01 – 2017-01-01

  Assisted in the creation of the company’s brand messaging and industry recognition, managing over 500 client portfolios. Executed, monitored, and managed digital campaigns. Developed innovative and creative media content across social media platforms and wrote content for website and blog. Built, edited, and monitored landing pages using HTML & CSS. Oversaw the planning and execution of logistics and operations for private meetings, loyalty events, trade/road shows and company parties ranging from 20-300 people.

Education

• New York UniversityMaster of Science - MS, Integrated Marketing
• Temple UniversityBachelor's Degree, Communication and Media Studies

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