Vandan Gohil

About

A Crazy Product & UX Designer who believes great products are built at the intersection of user empathy, business impact, and pushing boundaries. With 4+ years of crafting experiences that matter, I've helped organizations ranging from nimble startups to established institutions transform their digital presence. My approach combines data-driven design with genuine curiosity about people and their challenges – whether that's boosting engagement by 40% for a SaaS platform or redesigning 60+ pages for ASU's largest departments for a better user experience. Beyond the metrics and prototypes, I thrive on building bridges between teams and creating lasting positive impact wherever I go. Because at the heart of every great product is not just good design, but strong relationships and clear communication.

Experience

• UX Researcher - Arizona Water Innovation Initiative · Arizona State University2024-05-01 –

  Conducted comprehensive social media analysis across Instagram, Reddit, and TikTok to evaluate public understanding of Arizona water laws and conservation efforts. Leveraged insights to enhance exhibition messaging and develop clear communication strategies. Mapped out detailed user journeys and user categories for the AZ Water Blueprint, resulting in a 25% increase in site engagement and expanded reach across key channels, raising 40% overall user accessibility. Analyzed user interactions with the site's chatbot, identifying pain points and areas for improvement. Implemented data-driven refinements to chatbot responses, enhancing readability by 30% and significantly improving user engagement.

• Campus Ambassador · Jobright.ai2024-09-01 –

  Vital role in recommending features and enhancement opportunities to the product. Performed Usability tests amongst 48+ students to gather insights and feedback on the product.

• Product Designer, VisLab · School of Life Sciences at Arizona State University2023-09-01 – 2024-08-01

  Re-designed web experience for one of the biggest departments of Arizona State University over 60 web pages adhering to ASU brand guide, resulting in 20% increase in task completion rates. Championed the user-centered redesign and development of an org-wide website, leveraging competitive analysis, user research, and A/B testing to achieve an 18% increase in conversion rate. Advocated for user-centered design principles and effectively communicated design rationale to stakeholders, fostering buy-in and driving user experience enhancements.

• Sr. Product Designer · WTFRuchit Studios2023-04-01 – 2023-10-01

  Led a diverse portfolio of over 6 clients, spearheading design initiatives for rebranding, web design projects, driving a 12% increase in client retention and empowering them to achieve their fundraising goals. Developed cohesive and user-centered design solutions, ensuring alignment with business objectives, leading to 36% increase in user engagement of their products.

• Founding Designer · WTFRuchit Studios2023-02-01 – 2023-04-01

  Demonstrated leadership by mentoring a team of four design interns, fostering their growth in critical design thinking and enhancing their technical proficiency.

• Product Designer · CultureX Entertainment Pvt. Ltd.2022-04-01 – 2023-09-01

  Spearheaded design for a SaaS product, conducting stakeholder interviews and defining use cases, delivering the product within strict deadlines, resulting in a 60% client satisfaction rate, impacting 500+ influencers connecting with 30+ brands, and driving a 30% increase in conversions. Maintained robust design systems, ensuring consistent user interfaces, while fostering efficient scalability and developer handoff.

• Lead Product Designer · Break The Barrier2022-01-01 – 2022-08-01

  Making Event’s design scene more accessible and creative through leading a team of 4 student designers to design a consistent, innovative and an engaging theme which further attracted 2000+ students aka 120+ teams to participate in hackathon.

• Lead Product Designer · Utsav2021-01-01 – 2022-07-01

  Orchestrated comprehensive user research initiatives, driving a 15% improvement in user engagement through iterative A/B testing and user-centered design enhancements. Improvised the product which further raised investments and collaborated with design team to craft engaging visuals for over 100 collaborations.

• Interaction Designer · applex.in2020-10-01 – 2022-03-01

  Crafted a unified and cohesive visual identity across social media platforms, enhancing brand recognition. Revitalized the brand’s digital presence across platforms, achieving a 30% increase in user interactions through strategic visual and UX design improvements. Mentored 6 junior designers, enhancing the team’s design thinking capabilities.

• Graphic Designer · applex.in2020-06-01 – 2020-08-01

  Assisted in designing social media posts which raised overall 12% engagement on Instagram. Pitched ideas to innovate the social media by implementing carousels and continual concept in the posts which further grew user interactions by 2.5 times.

Education

• Arizona State UniversityMaster's degree, User Experience
• LDRP Institute of Technology & Research, Gujarat Technological UniversityBachelor of Engineering - BE, Computer Engineering

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