Vanessa Martínez Hernández

About

Social media communicator and digital marketing specialist with over 8 years of experience in 360 digital strategies, project management, influencer marketing, and event production. I have had the opportunity to work with brands such as Cargill (Tip-Top, Cainsa/Delicias), Tigo Nicaragua, Keiser University, HelpYouFind.Me, and LinkTaco, carrying out high-impact campaigns in sectors such as food and beverages, technology, education, and digital services. Always learning, always evolving. Open to new projects, collaborations, and creative opportunities.

Experience

• Sales and Communication Manager · mowomo07-01-2025

  As a Sales and Communication Manager, likely responsible for overseeing sales strategies, managing communication channels, and enhancing client relationships to drive business growth.

• Digital Marketing Specialist · Netlandish Inc.07-01-2022 – 07-01-2025

  Developed and implemented digital marketing strategies for Netlandish product—HelpYouFind.Me (HYF.M)—boosting user engagement by 20%. Restructured brand image and tone for HYF.M, increasing brand recognition and user retention. Established partnerships with influencers and affiliates, expanding women's safety campaign reach and enhancing brand credibility. Optimized website user experience and email marketing, improving open rates and click-through rates. Executed digital advertising campaigns, increasing website traffic and new subscribers.

• Project Manager · Kronoscode09-01-2021 – 06-01-2022

  Managed and nurtured client accounts, achieving exceptional customer service and fostering strong client relationships. Spearheaded the development and successful execution of comprehensive website projects, resulting in significant enhancements to brand visibility and positioning. Demonstrated proficiency in managing client budgets and timelines, identifying upsell opportunities, and providing valuable insights. Ensured quality communication and collaboration among designers, developers, and marketers in every project.

• Digital Marketing Assistant · Keiser University10-01-2020 – 04-01-2021

  Developed marketing and communication strategies and media plans. Managed online and offline events for university programs. Supervised and coordinated design, writing, and production teams, enhancing collaboration and output quality. Successfully negotiated and collaborated with over 10 key influencers per campaign in the educational sector to support university study programs and marketing goals. Executed digital campaign guidelines and managed budgets increasing website traffic and WhatsApp and Facebook consultations.

• Senior Content Manager · McCann Worldgroup08-01-2019 – 02-01-2021

  Implemented effective social media strategies and content plans to optimize brand's online presence, resulting in increased visibility, follower engagement, and strong brand positioning. Demonstrated an exceptional ability to deliver high-quality work under short deadlines, showcasing proficiency in managing time-sensitive launching digital campaigns. Elaborate and execute Influencer Strategy, collaborating with influencers to accurately convey the brand's objectives, optimize costs, maximize ROI, meet launch deadlines, and analyze relevant performance metrics. Collaborated effectively with a cross-functional team, developing together visually captivating actions to products and services during campaign design, closely aligning with business objectives. Accounts: Cargill team: Pollo Tip-Top, Kimby, Delicias and Tigo Nicaragua.

Education

• Universidad de Cádiz, SpainMaster's degree, Strategic Management and Innovation in Communication
• Universidad Centroamericana, NicaraguaBachelor's, Social Communication

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