Andrea Landaverde

About

With a robust educational background in Advertising and Public Relations from Universidad Europea del Atlántico and Universidad de Belgrano, I have honed my skills in communication and media studies. My professional journey includes diverse roles such as Project Manager & Marketing Coordinator at Brand X Marketing & Sales Solutions, where I managed promotional projects for Novamex brands, and Social Media Content Creator at Cinco Sensi, crafting engaging content for various brands. At Ogilvy El Salvador, I excelled as a Strategic Planner, Human Resources Assistant, and Copywriter, contributing to consumer insights and strategic brand messaging. My experience extends to Mint Activewear, where I led impactful Instagram campaigns, and Joni and Friends, optimizing social media strategies. I am passionate about leveraging my skills to drive effective communication and brand success across multiple platforms.

Experience

• Project Manager & Marketing Coordinator · Brand X Marketing & Sales Solutions01-01-2024

  Managed end-to-end sweepstakes and promotional projects for multiple Novamex brands across the U.S., leading planning, creative development, execution, legal compliance, budget oversight, and on-time delivery. Coordinated internal teams, clients, and external partners, ensuring aligned processes, clear communication, and effective collaboration for on-brand campaign execution. Oversaw the Sweeppea platform for sweepstakes management, including prize logistics and documentation. Developed Spanish and English radio scripts for Nestlé and partner retailers (Smith’s, Kroger, Ralphs), tailored to key dates and campaign objectives.

• Social Media Content Creator · Cinco Sensi | Distribuidora y Comercializadora12-01-2023 – 04-01-2024

  Created engaging social media content and managed content calendars for La Gretta, Mera Mera, and Cinco Sensi, researching trends and tailoring posts to each brand’s identity and marketing strategies.

• Strategic Planner, Human Resources Assistant, Copywriter · Ogilvy El Salvador05-01-2023 – 03-01-2024

  As a Strategic Planner, conducted research on consumer behaviour and purchasing patterns, providing insights to inform marketing strategies and campaign planning. Developed detailed consumer personas and designed questionnaires to understand target audiences’ motivations, preferences, and engagement drivers. Identified cultural and market insights to define strategic brand touchpoints and optimise messaging across campaigns. Performed competitive benchmarking and social media analysis, assessing engagement, content strategies, and industry trends. Co-authored weekly reports on market dynamics and current trends, supporting strategic decision-making and effective communication plans. As a Human Resources Assistant, led the implementation of BambooHR to enhance internal communication within the agency. As a Copywriter, wrote persuasive copy for TV and radio scripts, corporate event materials, internal communications, and advertising campaigns. Reviewed and edited content to ensure coherence, clarity, and brand alignment. Developed creative concepts for brand activations, advertising campaigns, corporate events, and social media content.

• Social Media Content Creator · Mint Activewear02-01-2023 – 10-01-2023

  Led Instagram campaigns on women empowerment, Mother’s Day, and mental health/breast cancer awareness, handling research, content calendars, proposals, video production/editing, and copywriting to strengthen the brand’s online presence.

• Marketing Intern · Joni and Friends08-01-2022 – 10-01-2022

  Collaborated remotely with Marketing teams in California and El Salvador to optimise Joni’s House El Salvador social media strategies. Created and planned social media content using Meta Business Suite, CapCut, and Canva, curating visually compelling posts. Ensured all content met quality standards and adhered to brand guidelines, maintaining a consistent brand identity.

Education

• Universidad Europea del AtlánticoGrado en Publicidad y Relaciones Públicas
• Universidad de BelgranoAdvertising and Public Relations, Communication and Media Studies
• Academia Británica Cuscatleca
• International BaccalaureateDiploma Programme

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