Varadha Rajan

About

Creative Designer with 3+ years of experience, including internships and full-time roles in graphic and visual design. Experienced in digital, print, and UI/UX projects. Upgraded skills through a UI/UX design course, now freelancing and building a portfolio. Actively looking for UI/UX or Product Designer roles. Skilled in creating engaging designs, collaborating with cross-functional teams, and solving real-world design challenges.

Experience

• Visual Designer · SoBr Digital2023-11-01 – 2024-11-01

  Led creative projects for digital, print, and social media at SoBr Digital, focusing on B2B and B2C audiences. Proficient in video editing for reels and promotional content to boost engagement. Crafted visuals to enhance brand presence and drive customer interaction. Collaborated with cross-functional teams to ensure cohesive brand messaging.

• Graphic Design Trainee · Quantum IT Innovation2023-01-01 – 2023-10-01

  Designed social media creatives, including reels, for 21 brands to enhance their online presence. Developed brand logos and designed mock-ups to elevate the visual identity of various clients. Collaborated with team members to ensure timely delivery of high-quality design projects.

• Executive - Creative Designer · Sweetkaramcoffee.in2022-07-01 – 2022-08-01

  Designed B2C social media content, web graphics, and banners to boost engagement and e-commerce sales. Managed social media scheduling and product curation to enhance brand presence and customer interaction.

• Creative Design Trainee · Sweetkaramcoffee.in2022-04-01 – 2022-06-01

  Designed social media creatives and managed posts for an e-commerce platform to drive engagement. Updated web graphics for various occasions to maintain a fresh brand presence. Collaborated with the marketing team to ensure consistent brand messaging and visual identity.

• Graphic Designer · Lean Green2021-04-01 – 2021-07-01

  Designed social media visuals, animations, and GIFs for campaigns. Managed Lean Green's website using WordPress and Elementor, creating polished banners and thumbnails. Enhanced user engagement through visually appealing content creation. Implemented design strategies to align with Lean Green's brand identity.

• Graphic Designer · Toppers Education2021-02-01 – 2021-06-01

  Designed digital assets for social media and web pages at Toppers Education in Chennai, India. Managed website updates for SEO optimization to enhance online visibility and engagement.

• Poster Designer · Finally2020-11-01 – 2021-01-01

  Designed YouTube thumbnails and social media posters based on the creative director's brief. Edited reels & shorts for various sub-channels of Finally in Chennai, India.

• Graphic Designer · The Rising People Welfare Society2020-06-01 – 2020-08-01

  Designed social media creatives for digital campaigns, including posters and web thumbnails. Enhanced the landing page to align with the brand's tone and identity.

Education

• Aspira DesignAdvanced UX/UI Design, UX/UI Design
• Anna University ChennaiM.Sc, Electronic Media

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