Vrushik Mehta

About

With a Master's degree in User Experience from Arizona State University and a Bachelor's in Computer Engineering from LDRP Institute of Technology & Research, I have honed my skills in designing user-centric digital experiences. As a UX Designer at Aliento, I focus on enhancing user experiences across digital platforms. Previously, at EdPlus at Arizona State University, I developed a comprehensive design system, improving design efficiency by 25% and boosting conversion rates by 20%. My role as a Digital Designer at The GIT Creative Agency involved leading branding initiatives, increasing social media engagement by 20%. At VGD Technologies, I created a user-friendly architecture for a mobile investment app, increasing user engagement by 35%. My experience at Upfuse Network involved redesigning wireframes and prototypes, resulting in an 18% improvement in user engagement. My expertise lies in leveraging visual design to enhance user interface and experience.

Experience

• UX Designer · Aliento06-01-2024

  As a UX Designer, likely contributed to the design and improvement of user experiences across digital platforms, ensuring user-centered design principles were applied.

• User Experience Designer · EdPlus at Arizona State University03-01-2023 – 05-01-2024

  Developed and maintained a comprehensive design system and style guide using Figma, resulting in a 25% increase in design efficiency and consistency over 3+ digital platforms. Designed user interface elements and built UI mockups and prototypes that improved the user experience, leading to a 20% increase in conversion rates and a 25% decrease in user errors. Leveraged compelling visual design to enhance the user interface design and user experience for Study Hall's website through the creation of engaging iconography, backgrounds, and illustrations.

• Digital Designer · The GIT Creative Agency01-01-2023 – 05-01-2023

  Spearheaded the ASU 2024 UCDA Education Summit branding initiative with a focus on logos, animation, and AR, driving a 20% user increase in social media engagement with compelling motion graphics for branding and marketing.

• Product Designer · VGD Technologies06-01-2021 – 07-01-2022

  Created a user-friendly information architecture for a mobile investment app, boosting user engagement with investment options by 35% while adhering to regulatory requirements. Designed a personalized investment dashboard, enabling users to customize watchlists and news feeds, increasing app engagement time by 40%. Collaborated with front-end developers to transform wireframes into responsive designs adhering to WCAG standards. Facilitated website QA testing by identifying and resolving accessibility issues, reducing the deployment time by 4 weeks.

• UX Designer · Upfuse Network08-01-2020 – 06-01-2021

  Collaborated with a cross-functional team, utilizing agile methodology to overhaul the client website, refine site maps, and redesign wireframes and prototypes, leading to an 18% improvement in user engagement. Planned and implemented 3 revitalization projects using user-centered design principles and conducted usability testing with 80+ users to validate design choices, resulting in significant enhancements in information architecture and interaction design.

Education

• Arizona State UniversityMaster's degree, User Experience
• LDRP Institute of Technology & Research, Gujarat Technological UniversityBachelor of Technology - BTech, Computer Engineering

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