Vrushti Desai

About

Hi, I’m a senior at CCA, currently pursuing a BFA in Human Computer Interaction Design in San Francisco, CA. As a user experience designer, I create thoughtful solutions to everyday challenges, driven by a deep passion for strategic thinking, system design, and the art of visual storytelling. My approach is centered on crafting data-driven, emotionally resonance experiences that merge technology and design seamlessly through collaboration and teamwork. With expertise in user research, testing, design strategy, and component creation, I focus on wireframing and prototyping that not only reflect functionality but tell a compelling visual story. By working closely with developers, I ensure that each design element integrates smoothly, creating cohesive systems that elevate the user experience. The 'whys' and 'hows' of design drive me, particularly in building strategies that connect users to impactful solutions.

Experience

• Undergraduate Teaching Assistant · California College of the Arts08-01-2024

  As a Teaching Assistant for a junior-level class at CCA, I support faculty in delivering coursework, assist students with academic inquiries, and facilitate detailed learning experiences.

• Product Design Intern · FEAST Software Pvt. Ltd.06-01-2024

  Spearheaded the design of an intuitive appointment scheduling system, enhancing the user experience for patients and healthcare providers for clients. Worked closely with cross-functional teams to ensure that design elements were efficiently integrated and aligned with the client's needs. Developed and maintained a cohesive design system that supported FEAST’s mission of providing innovative solutions for consultancy, academics and industry. Observed application of strategic design solutions to extend and enhance the existing design system, improving overall usability and consistency by the team. This role enabled me to apply my design knowledge in creating design solution and strategies for FEAST Software’s clients.

• Brand Strategy Design Extern · Beats by Dre07-01-2024 – 09-01-2024

  Conducted primary research on GenZ sentiment toward Beats by Dre, a subsidiary of Apple, using surveys and interviews. Developed actionable recommendations to refine design strategies and boost consumer engagement, supporting Beats' goal of selling over 40 million units globally. Recruited GenZ and Millennial participants, collaborated with the Beats team, and translated data insights into effective strategies.

• UX Design Intern · FRIENDS OF JACKSON COMMUNITY PARKS01-01-2024 – 05-01-2024

  Collaborated with a local non-profit organization to design a comprehensive website for raising donations for park improvements. Developed and refined the website through multiple iterations to effectively communicate its purpose, working closely with other teams and the board of directors to ensure a cohesive design across all levels. Played a key role in crafting the visual elements and UX design system, ensuring alignment with the organization’s mission and goals to enhance user engagement and support for the park renovation project.

• Team Member of Sophomore Advisory Group (SAG) · California College of the Arts08-01-2022 – 10-01-2022

  Arranged events and activities for sophomore students and promoting them. Worked on events and projects that aid in organizing skill and community-building activities for students in their sophomore year as they develop their professional networks. Organized the Blue Sky Leadership Conference.

Education

• California College of the ArtsBachelor's degree, Human Centered Interaction Design

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