Anannyaa Kapur

About

Hey there! I'm a full-stack Product Designer and Design Strategist with experience shipping strategic solutions for SaaS and eCommerce companies. Driven by a passion for empathetic user-centric thinking and creative problem-solving, I strive to innovate seamless user experiences that can: — Enliven mundane experiences — Empower users to help themselves, and — Educate people in engaging ways. When I'm not designing and analyzing, you can catch me cooking up new recipes, or watching Silicon Valley. If you like what you see, don't hesitate to reach out! Let's create magic together. :)

Experience

• Product Design Intern · Inspirame06-01-2024

  • Drove impact at a $7M-valued pre-seed ed-tech startup partnering with California Community Colleges, high schools, and non-profits to drive higher education success. • Optimized UX + UI of their B2B SaaS platform TecoAdmin, enhancing dashboard usability and subscription workflows for 12+ public and private education partners. • Redesigned and shipped the student dashboard for TecoGuide, boosting retention among 800+ student users. • Collaborated cross-functionally with the Senior Designer, Co-Founder, Design interns, and Engineering. Conducted design audits, competitor analysis, and student surveys.

• Co-Founder, Product & Strategy · Laybel06-01-2023

  • Co-founding a stealth Food Tech startup combating food waste through smart inventory management, launching private beta in December 2024. • Building ML-powered features and eCommerce integrations with Co-Founder and Founding Engineer to help households track and optimize food use. • Leading the development of a comprehensive and intuitive design system for the mobile application.

• Campus Leader · Figma08-01-2024

  • Partnering with Figma’s Education team to expand their edu-verified user base and elevate design expertise at CCA through workshops, events, and curated resources. • Organized and hosted Figma Education Team’s visit to CCA, including a live Q&A with CEO Dylan Field and a workshop with Designer Advocate Miguel Cardona, engaging 150+ attendees. • Representing NorCal on Figma’s Campus Leader Media Team, leveraging creative marketing to share student-friendly Figma tips and highlight Campus Leader initiatives and events.

• Product Designer · The EnthuBakers05-01-2023 – 08-01-2023

  • Designed and launched an eCommerce website for the bakery conglomerate’s sourdough product line. Collaborated with the Co-Founder to optimize online ordering and subscription services, driving a 9x increase in user engagement. • Conducted market research, customer interviews, and a visual identity redesign to align the platform with the brand’s objectives. • Developed wireframes and facilitated user testing to validate the end-product.

Education

• California College of the ArtsBFA, Interaction Design
• Heritage Xperiential Learning School (Formerly known as The Heritage School, Gurgaon)Human Computer Interaction
• Lotus Valley International School10th CBSE Boards

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