wafa ahmed

About

With a robust background in digital marketing and e-commerce, I have honed my skills in managing online platforms and crafting strategic campaigns. As the Ecommerce and Digital Marketing Manager at WAM, I oversee product listings and e-commerce store management, utilizing tools like Magento 2 and Adobe Creative Suite to enhance online presence and customer engagement. My role involves planning and executing content strategies across social media platforms such as Facebook, Instagram, and TikTok, while also monitoring KPIs to drive sales. Previously, as a Digital Strategy Manager at Michael Cinco, I developed business strategies to leverage digital assets and maximize profits. My experience as an Events and Marketing Coordinator at the University of Melbourne involved optimizing ad campaigns and increasing e-commerce sales by 64%. I am adept at using analytics tools to inform marketing strategies and have a proven track record of increasing customer engagement and sales.

Experience

• Ecommerce and Digital Marketing Manager · WAM (Jason and Onkaparinga)11-01-2020

  Managing new and existing product listings on branded websites using Magento 2. Manage E-Commerce store, including content, design, and reporting. Prepare creative briefs for website content and eDMs in alignment with the Marketing campaign strategy. Plan and deliver informative and engaging content across social media, primarily Facebook, Instagram, and TikTok. Using Canva and Adobe Creative Suite software to create content for social media, website, and EDM campaigns. Manage social interaction and customer service, both on social media and from the online store via email. Monitor trading KPIs and web analytics on a daily, weekly, and seasonal basis, highlighting opportunities to drive conversion and sales whilst reacting accordingly. Closely monitor competitor trends and activity, making recommendations to drive sales.

• Digital Strategy Manager · Michael Cinco12-01-2023 – 06-01-2024

  Managed digital campaigns to increase customer awareness for RTW. Developing effective business strategies to leverage modern technologies and create and utilize digital assets, generate sales, and maximize profits. Positioning the business online to attract new customers while retaining established clientele. Identifying overlooked marketing opportunities and adjusting digital strategy for maximum outreach.

• Events and Marketing Coordinator · University of Melbourne07-01-2017 – 10-01-2021

  Utilized social media tools such as Hootsuite to schedule posts and analyze the results. Implemented and optimized Google AdWords and Facebook ad campaigns. Published content on the website through Kentico CMS and reported traction through Google Analytics. Monitored the online presence of the college and engaged with users, enhancing customer relations. Implemented a marketing campaign that led to a 64% increase in e-commerce store and 84% in sales. Ensured products are onboarded onto the online store in a timely manner, including imagery and descriptions using BigCommerce. Worked closely with the marketing manager to execute marketing plans. Created marketing reports on a monthly basis. Sent EDMs to students, parents, and alumni. Liaised with graphics designer to create marketing material. Planned college events for students and alumni to increase engagement. Managed all areas of events, from pre-planning, through the event day and post-event activities. Facilitated materials for events including logistics, promotional marketing, etc. Provided events logistics briefs to all stakeholders. Developed strategies to increase event attendance.

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