Grace Purves

About

I’m a strategic marketing professional with a passion for digital marketing and social media. With an eye for design and a love for storytelling through digital channels, I create content that builds community engagement and connects with audiences. I’m excited to bring my expertise to a company looking to grow its brand and expand its market reach.

Experience

• Social Media and Website Assistant · One Tree Community Services10-01-2024

  - Strategically managed all social media channels (Instagram, Facebook, LinkedIn), creating and scheduling engaging content using Canva, Adobe Express, and InDesign. - Grew website membership from 700 to over 4,000 in just 9 months. - Monitored and engaged online communities to elevate brand visibility and engagement. - Executed SEO strategies, improving search rankings and driving increased organic traffic. - Utilised GA4, Google Search Console, and Meta Ads Manager to analyse performance metrics and refine digital marketing strategies for maximum ROI. - Maintained and enhanced website content, ensuring content was current, optimised, and user- friendly. - Designed and sent targeted email campaigns via ConvertKit to foster community connection. - Developed specialised educational resources and industry-specific policies to support the early childhood education sector.

• Marketing Coordinator · East Fremantle Yacht Club01-01-2024 – 09-01-2024

  - Managed all marketing, including weekly newsletters, website, posters, flyers, signage, TV advertisement, menu’s and social media (Instagram and Facebook). - Analysed traditional marketing methods and implemented innovative strategies, resulting in increased reach, engagement and food & beverage sales. - Revamped hospitality offering by refreshing social media, enhancing content quality with images and graphics. - Redesigned hospitality signage and menu’s, introducing modern designs elevating their brand image. - Expanded the reach and attendance for courses and events through targeted advertising campaigns. - Extensive experience using Mailchimp, Canva, Adobe Pro, Wordpress, Office Microsoft.

• Marketing Manager · Rugged Rooftops12-01-2022

  - Established and scaled social media accounts on Instagram, Facebook and TikTok, achieving total follower growth of 0 to 6,000 in 12 months. - Monitored and analysed key metrics, including customer acquisition cost and ROI - Developed and executed a targeted marketing campaign that achieved a 60% increase in sales revenue within one month, with engaging video content and paid ads. - Conducted influencer outreach, negotiated contracts, and executed successful partnerships, significantly increasing exposure resulting in increased sales. - Designed and launched a comprehensive e-commerce website, converting online sales using - Shopify, focusing on SEO and strategic copywriting. - Created brochures and EDMs, growing a customer base and supporting revenue growth. - Raised awareness of the presence and created supporting collateral for Perth Trade shows. - Participated in face to face sales and represented the brand at 4WD Shows across Perth.

Education

• University of Western AustraliaBachelor of Commerce, Marketing and Management

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