Yasir Hasan

Yasir Hasan

marketing & creative | helped generate 35M+ views | Worked w/ $25M+ Brands

5 yrs experience · Chicago, IL · <10 hrs/week

About

19 y/o marketer and creative director, worked with some of the biggest brands and influencers. With a background in graphic design and helping brands across various industries. Currently building a clothing brand, current revenue $50k under 6 months and I play electric guitar. I’ve ran tons of social media pages for fun, one of my pages did 100k followers and 25+ million views under 14 days on TikTok and Instagram. prev clients: - Wild Foods (venture backed CPG $20 million revenue) - Joe Mixon (NFL Athlete) - Rarin (artist with 700,000 streams) - tuffcrowd (brand owned by Brendan Jennings) - Tyler Hilton (actor from One Tree Hill) - Rudy Abreu (choreographer for Jennifer Lopez and Camila Cabello) - John Makdessi (UFC Fighter) - shell0 (streamer featured w Kai Cenat) - dalves (designed for MrBeast, Grammys, Offset, Cardi B, McDonald's) - prairy (record label) - starry sonder (brand with 250k followers)

Skills

Adobe Creative CloudAfter EffectsBrandingClothing DesignContent PlanningContent StrategyCreative DirectionDigital AdvertisingE-CommerceFacebook Business PagesGo-to-market StrategyGoogle SheetsGraphic DesignGrowth MarketingInfluencer MarketingInfluencer OutreachInstagramInstagram AdsMarket AnalysisMarketingMarketing AnalyticsMarketing StrategyNotionPaid AdsPhotoshopPinterestReelsResearchShopifySocial Media DesignSocial Media MarketingTikTokTikTok ManagementVideo Editing

Experience

  • Tiktok Growth Lead · Wild Foods - 9-figure DTC (Health & Wellness)10-01-2025 – 03-01-2026

    ■ Drove a 700% increase in TikTok organic GMV in 30 days by building and executing a high-volume short-form content system. ■ Built and managed a creator-led content pipeline (3 creators) that consistently generated scalable organic demand. ■ Produced and shipped 240 short-form videos in 60 days, enabling rapid testing, iteration, and GMV growth.

  • Creative Director / Graphic Designer · Independent Designer04-01-2021

    ■ Designed and creative directed work for musicians, professional athletes, and DTC brands including Tyler Hilton, Happyface, John Makdessi, Rudy Abreu, and Metafy. ■ Worked with 50+ brands, 3 record labels, and senior Creative Directors behind projects for Yeezy, MrBeast, Offset, Ice Spice, and Post Malone. ■ Designed brand identities across fashion and merchandise, delivering apparel design, graphics, album artwork, logos, typography, posters, brand systems, moodboards, and social media creatives.

  • Head Of Brand Strategy · Rize Brands - Early-stage DTC (Venture Capital)11-01-2025 – 01-01-2026

    ■ Launched 4 new DTC brands from zero, owning market research, positioning, and go-to-market strategy. ■ Scaled paid media from $0/day to $550/day profitably, owning static ad creative, landing pages, and funnel structure. ■ Built and executed a full-funnel acquisition and retargeting system to drive profitable new customer growth and blended ROAS.

  • Creative Lead · OneSock - NFL Athlete-led DTC (Joe Mixon)04-01-2025 – 07-01-2025

    ■ Increased monthly revenue from ~$2K to $5–6K by rebuilding the Shopify site and launching paid social at 3–4x ROAS. ■ Led a celebrity collaboration with Boo Johnson, owning creative direction, merchandise design, and launch execution. ■ Rebuilt Shopify UX, brand identity, and conversion flow to support scalable paid acquisition and CRO. ■ Designed a Pitch Deck for Tuff Crowd to raise $1.8 Million (Project for Brandon Jennings)

  • Creative Director - Lead Apparel Designer · Starry Sonder - Streetwear Apparel Brand03-01-2024 – 12-01-2025

    ■ Designed and creative-directed 100+ apparel pieces across multiple collections for a brand with 500K+ followers. ■ Led creative direction for collections that sold out repeatedly, contributing to $500K+ in cumulative revenue. ■ Defined the brand’s visual system across product, campaigns, and marketing assets to strengthen brand recognition and sell-through.

  • Founder & Growth Lead · Perfecct - Apparel Brand06-01-2025

    ■ Founded and scaled a DTC apparel brand to $30K in under 6 months in a competitive market. ■ Managed $500/day in paid media across Facebook & Instagram with a 2-3x ROAS and 2% CVR. ■ Implemented email and SMS retention flows to support repeat purchases and LTV growth.

  • Marketing Strategist / Clipping Pages · MONOCHRME01-01-2024 – 10-01-2025

    ■ Grew Instagram Page to 100K followers in under 7 days and generated 25M views & TikTok to 6K Followers with 7M Views. ■ Pitched branding and apparel decks to 50 companies, successfully launching and grew 2 brands through Shopify, organic & paid marketing.

Education

  • Penn Foster GroupHigh School Diploma, High School/Secondary Diplomas and Certificates

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