Haley Grecsek

About

Creative & social content creator (+55K on Instagram & TikTok) & strategist helping fashion, lifestyle, wellness & beauty brands build creative social campaigns and content that drive results and build community. I’m passionate about partnering with brands that aim to build not just products, but a lifestyle or feeling people want to be part of. Social media is a powerful tool for building brand awareness but also an opportunity to create impactful social content that builds community and connection with your consumers I see the world through a creative lens, always envisioning fresh ideas and discovering the story behind every moment!!! I would love to work with you!

Experience

• Revolve Ambassador · REVOLVE2025-07-01 –
• Content Creator · TikTok2021-01-01 –

  Built a personal brand on lifestyle, wellness, fashion, travel, and personal vlogs on TikTok, Instagram, and YouTube to over 53,000 followers with over 1.5M likes. Excel in planning, shooting, and editing video content across several platforms using Pinterest, Capcut, and Canva. Selectively partnered with brands that align with personal values and lifestyle, while staying authentic and creating a space of trust, intention, and genuine love for the brand and products. Strong knowledge of utilizing different social platforms for specific goals (virality, reach, engagement, promotion).

• Paid Social Campaign Manager | U.S. Air Force · GSD&M2024-06-01 – 2025-04-01

  Managed and optimized full-funnel, multi-million dollar paid social media campaigns across Meta, LinkedIn, Reddit, Snapchat, Indeed, and Appcast to drive national awareness and job recruitment for the U.S. Air Force. Track performance, define KPIs, and provide monthly and quarterly reporting with optimizations. Developed and executed audience-first media strategies, refining segmentation and messaging to improve campaign efficiency and engagement. Improved recruiting campaign performance by implementing mid-flight optimizations, resulting in a 60% decrease in CPC and a 40% increase in engagement on Indeed. Collaborated with senior social media directors, planning, and analytics teams to develop and optimize paid media strategies that best align with larger recruitment and campaign objectives as well as performance benchmarks. Led weekly pacing reports and monthly insight meetings for over ten national campaigns, translating complex performance data from Datorama and Ads Manager platforms into actionable recommendations for media partners and internal team members.

• Social Media Marketing Intern · Susan Mallery2023-11-01 – 2024-03-01

  Owned the social creative strategy, influencer outreach strategy, and engaged with community for the launch of The Summer Book Club across Instagram and TikTok, maintaining a consistent brand voice and deepened emotional connection with the author’s audience. Designed branded graphics and digital assets using Canva, building a cohesive and aesthetic visual narrative across platforms that increased pre-orders sales and author awareness.

• Media Intern · Atmospheric Digital2023-05-01 – 2023-11-01

  Worked with the Account Manager and SEO Specialist to compile comprehensive weekly, monthly, and annual wrap reports to highlight key insights, leveraging data from digital media, paid social, and SEO campaigns. Collaborated cross-functionally to develop a multimedia campaign proposal, aligning brand goals with strategic channel recommendations and messaging. Collaborated and led an internal team to create a mock campaign development for LinkedIn—from concept to deck creation—to mirror a real agency-client pitch. Oversaw the creation of a monthly insight blog report for a leading Food & Beverage client, leveraging the Mintel platform to research the competitive landscape and keep the client informed on industry trends.

• Digital Media Intern · Princeton Partners, Inc.2022-06-01 – 2022-11-01

  Collaborated with the social media manager to develop cohesive, engaging monthly content calendars aligned to brand moments and launches. Scheduled all organic content for Food and Beverage and Finance clients through Hootsuite. Track performance, define KPIs, and provide monthly and quarterly reporting with optimizations. Developed a strong understanding of effective client-agency relationships within a fast-paced environment, while experiencing the impact of working at an agency that invests in its people and fosters a culture of continuous learning and growth.

• Educator · lululemon2021-12-01 – 2022-01-01
• Cashier · McCaffrey's Food Markets2020-09-01 – 2022-01-01
• Food And Beverage Cart Attendant · Cranbury Golf Club2021-05-01 – 2021-08-01
• Assistant Soccer Coach · West Windsor - Plainsboro Soccer Association Inc.2020-06-01 – 2020-09-01

Education

• Clemson UniversityBachelor of Science - BS, Marketing
• Wilbur O. and Ann Powers College of Business at Clemson UniversityMarketing, Marketing
• University of ConnecticutMarketing
• West Windsor-Plainsboro High School SouthHigh School Diploma

Similar talent on Pangea

Madison G.Social Media & Brand Marketing Manager | Creative Strategist | Event PlanningNew York, NYMaggie F.Creative Director | Social Media Manager | Content Creator | Brand StorytellerLos Angeles, CASydney H.Experienced Social Media Strategist and Brand BuilderPhiladelphia, PAMaddie B.Social Media Manager | Marketing Strategist | Digital Marketing | Content Creator | Brand MarketingLos Angeles, CA