Yonela Mabi

About

With a robust background in journalism and media studies, I am currently pursuing a Master of Arts at the University of the Witwatersrand. I hold a Bachelor of Arts with Honours from Rhodes University and a BA in English and Communication Science from Varsity College. My professional journey includes roles such as Administrative Growth Assistant at TalentPop, where I manage newsletters, social media, and SEO tasks. As a Virtual Assistant at Lab41, I specialize in SEO prospect linking and website optimization. My freelance writing experience includes projects for Dollar Talent, and I have contributed as a Guest Writer for LivLush Global. Briefly, I served as a User Growth and Retention Marketing Specialist at Twentyeight Health, focusing on content creation and campaign performance analysis. My diverse skill set spans content creation, SEO, and digital marketing, making me a versatile asset in the media and communication landscape.

Experience

• Community Operations Assistant · Blue Nomad12-01-2024

  Lead customer support efforts with empathy and efficiency across platforms like email and social media while cultivating a strong, engaged community to boost brand loyalty. Manage scheduling, documentation, and coordination with internal teams, and continuously drive improvements in customer service and community operations. Oversee HubSpot CRM, handling lead generation, contact tracking, and campaign support, as well as managing client communication and administrative tasks like uploading invoices and organising project documents. Also support the founder with company operations, workflows, and ad-hoc tasks, contribute to the development of customer personas to ensure premium experiences and optimise the tech stack to enhance operations and community engagement.

• Virtual Assistant · Lab4102-01-2024

  SEO prospect linking, extracting backlinks using GroupBuyExpert/Ahrefs, sorting out prospect links once obtained through various platforms. Tools: Ahrefs, SEMRush, Link Gropher, SEO Minion, ChatGPT, SketchWow, Napkin AI. SEO optimisation: keyword search, rewriting articles, etc. Website rebuilding/staging (WordPress), OnPage optimisation, ad hoc tasks.

• Administrative Growth Assistant · TalentPop08-01-2024 – 03-01-2025

  Regularly analyse and report business metrics (inventory, ad, email marketing, etc.). Create and manage newsletters and promotional emails, including key email flows. Assist in executive tasks, such as scheduling, booking, and coordination. Outreach and management of influencers, including payouts. Perform SEO tasks to enhance store visibility in search engines. Handle social media posting, engagement, and responses. Manage inventory and troubleshoot customer/vendor issues on Shopify and/or Amazon. Maintain accurate data in spreadsheets and databases.

• Freelance Writer · Dollar Talent01-01-2024

  Project-based platform. Completed a writing project for JustKindleBooks and BookSliced.

• User Growth and Retention Marketing Specialist · Twentyeight Health09-01-2024 – 10-01-2024

  Create engaging content for various marketing campaigns on owned channels, including emails, text messages, website, and social media platforms. Conduct research on industry trends, competitor activities, and best practices in new user growth & retention tactics. Monitor and analyse the performance of marketing campaigns, including key metrics such as click-through rates, conversion rates, and engagement levels. Collaborate with the Senior Director of Marketing in the development of campaign strategies, ensuring alignment with business objectives and target audience.

• Guest Writer · LivLush Global05-01-2023 – 05-01-2024

  Contributed articles and content as a guest writer, likely focusing on topics relevant to LivLush Global's audience.

Education

• University of the WitwatersrandMaster of Arts - MA by Coursework and Research Report, Journalism and Media Studies
• Rhodes UniversityBachelor of Arts with Honours, Journalism and Media Studies
• Varsity CollegeBachelor of Arts - BA, English and Communication Science
• Union High SchoolMatric

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