Steff Malherbe

About

Creative marketer and writer with a passion for storytelling, strategy, and building authentic brand identities. With experience across social media, paid ads, content creation, and editorial direction, I’ve helped brands connect with their audiences in meaningful ways. I’m also the co-founder of Low Altitude, a South African literary magazine spotlighting local creatives. Outside of work, you’ll find me walking with a film camera in hand, bingeing a new film or TV show, or deep in conversation over (decaf) coffee.

Experience

• Paid Media Manager · Lead Wolf Digital12-01-2023

  As a Paid Media Specialist at Lead Wolf Digital, I manage and optimise paid media campaigns across Google and Meta platforms. I collaborate closely with clients to understand their goals and develop tailored advertising strategies that drive results. My responsibilities include: - Developing and executing paid ad strategies for Google and Meta to meet client objectives. - Monitoring and optimising campaign performance, ensuring efficient budget allocation and maximised ROI. - Working directly with clients to align digital strategies with their business needs. - Assisting with WordPress website builds and managing ongoing site updates to enhance user experience and conversion tracking.

• Co-Founder & Editor · Low Altitude Magazine06-01-2023

  - Co-founded Low Altitude, an online South African literary magazine showcasing writers, photographers, artists, and creatives. - Oversee editorial direction, including writing, editing, and curating featured content. - Manage social media strategy and online presence to grow audience engagement. - Maintain and update the website, ensuring a seamless user experience. - Select and collaborate with featured creatives, fostering a platform for emerging and established talent.

• Marketing Intern · Clemengold International06-01-2022 – 12-01-2022

  - I completed a three month internship at ClemenGold where I worked in the marketing team - I focused on digital marketing, copy writing, blog writing, branding and campaign development

• Account Manager · Story SA06-01-2021 – 01-01-2022

  I was the Social Media Account Manager for 7 clients which included the following: - Create monthly content calendars which include: post ideas, social media copy writing, artwork/imagery for multiple accounts - Manage weekly posting of all social media content for clients - Provide a monthly analysis report per account - Be the main point of contact for day-to-day edits, ideas and feedback for the various accounts - Stay up to date with the latest social media best practices and technologies - Writing blogs for various clients

Education

• Stellenbosch UniversityBachelors in Law and Arts, Law and English
• Stellenbosch UniversityHonours in English Literature, English Literature

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