Zainab Shakir

About

👋🏻 Hi there and welcome! My name is Zainab, and I am pleased to be your host today 😊 I have been a multimedia designer for over 3 years now(!), and am well-versed in utilising design software such as the Adobe Creative Suite, Illustrator, Photoshop, Premiere Pro, Adobe After Effects, etc. I possess a keen eye for aesthetics, and a strong understanding of typography, colour theory, and composition to create visually striking designs. I am passionate about helping businesses and organisations effectively communicate their message through impactful design. My ability of creating compelling graphics, logos, and branded marketing materials has helped my clients not only achieve their goals, but also stand out in their respective markets.

Experience

• Marketing Assistant · Talli Koren08-01-2022

  ● Boosted email revenue by 70% by crafting unique and modern e-newsletters using Adobe Illustrator & Mailchimp. ● Designed branded and minimalist lecture slides and pitch decks leading to 100% client satisfaction. ● Created visually appealing logos, infographics and website graphics using Adobe Creative Suite, elevating the quality of all projects. ● Enhanced productivity by 90% by efficiently maintaining the company’s contact database using One Page CRM.

• Graphic Designer · Phitnest (Start-up)10-01-2022 – 01-31-2023

  ● Accelerated the development of the MVP by assisting UX Designers and developers with copywriting needs. ● Designed minimalist weekly presentations increasing the team productivity by 60%. ● Successfully refined the tone of voice of the mobile app to align with the brand, effectively communicating the brand's message and personality.

• Content Designer · LP/AD Marketing Agency02-14-2022 – 03-21-2022

  ● Maximized brand exposure on social media by 30% by efficiently maintaining a social media calendar and strategizing the posting of content. ● Contributed innovative ideas during brainstorming sessions, resulting in successful development of new concepts. ● Improved the overall user experience by crafting effective wireframes and prototypes that provided clear visual representations for development and stakeholder approval.

• Graphic Designer · Freelancing04-01-2019 – 08-01-2022

  ● Established a strong brand identity and presence by crafting a comprehensive logo suite for a start-up in Indianapolis, US. ● Enhanced the brand’s online presence and marketing efforts by 70% by crafting visually appealing social media posts and editing product photographs for a manufacturing business based in India. ● Influenced the brands’ visual direction for a retail and a start-up business by designing professional business cards and logos.

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